Programmatic Platforms Manager

🕒 3 dias atrás

🏄 California, New York, +1 estados a mais – Remoto

info

💵 $103.000 - $179.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

👔 Gerente

🦅 Patrocina Visto H1B

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Wurl

Wurl

51 - 200 funcionários

Fundada em 2010

📱 Mídia

Media • Advertising

A Wurl é uma empresa pertencente à AppLovin que desempenha um papel crucial no ecossistema de TV por streaming. Ela auxilia editores, streamers e anunciantes oferecendo soluções avançadas para segmentação contextual em tempo real para anúncios em CTV, distribuição de conteúdo e monetização de anúncios. Com produtos como BrandDiscovery e AdPool, a Wurl facilita o crescimento de marcas, aquisição de audiência e maximização de receita. Sua tecnologia apoia o aumento de engajamento e desempenho na TV, alinhando anúncios com o conteúdo exibido, ajudando os clientes a captar novas audiências e aumentar o engajamento. Os serviços da Wurl são particularmente adaptados para marcas, agências, editores e streamers que buscam maximizar suas capacidades de TV por streaming.

Descrição

• Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms. • Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions. • Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives. • Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution. • Conduct quality assurance and troubleshooting across campaign lifecycles. • Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance. • Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows. • Serve as a subject matter expert on CTV programmatic activation and inventory monetization. • Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows. • Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues. • Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance. • Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes. • Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency. • Assist in testing new platform features, integrations, and marketplace initiatives. • Serve as a technical resource supporting Sales, Account Management, and Demand teams. • Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue. • Support partner onboarding, integration efforts, and marketplace expansion initiatives. • Help translate customer and partner requirements into actionable feedback for Product and Engineering teams. • Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.

🎯 Requisitos

• 2–5+ years of experience in Programmatic Advertising, Ad Operations, Campaign Management, or related AdTech roles. • Experience working within the programmatic ecosystem, preferably in CTV, video, streaming, publisher, SSP, DSP, exchange, or ad server environments. • Strong understanding of programmatic advertising fundamentals, including OpenRTB, auctions, bid requests, targeting, and deal structures. • Hands-on experience working within SSPs, DSPs, ad servers, or programmatic activation platforms. • Experience activating, managing, optimizing, and troubleshooting programmatic campaigns and marketplace deals. • Familiarity with ads.txt, app-ads.txt, supply path optimization (SPO), identity solutions, and broader programmatic infrastructure. • Strong analytical, troubleshooting, and problem-solving skills. • Excellent communication skills with the ability to collaborate across technical and commercial teams. • Self-starter who thrives in a fast-paced, high-growth environment and is eager to learn and expand their AdTech expertise.

🏖️ Benefícios

• Health Insurance: Medical, Dental, Vision, Life, Disability • Retirement Benefits: 401(k) Retirement Plan • Paid Time Off: Unlimited Discretionary Time Off • Paid Holidays: 10 paid holidays per year • Paid Sick Leave: 80 hours per year • Other Types of Pay: Bonus eligible

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