Associate Director, Consumer Growth Science – Operations

🕒 Junho 30

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $128.000 - $200.000 / ano

⏰ Tempo Integral

🟠 Sênior

⚙️ Operações

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 3%

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Yelp

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2004

🍽️ Alimentos e Bebidas

🏨 Hospitalidade

📣 Marketing

Food & Beverage • Hospitality • Marketing

O Yelp é uma plataforma que conecta usuários a ótimos negócios locais, fornecendo avaliações e informações geradas pelos próprios usuários. Ela promove uma comunidade online global onde indivíduos podem compartilhar experiências e recomendações sobre restaurantes, serviços e muito mais. O Yelp opera como um ambiente de trabalho remoto inclusivo, com ênfase no crescimento pessoal, comunidade e bem-estar de seus funcionários, enquanto se esforça continuamente para manter a confiança e autenticidade dos consumidores em suas operações.

Descrição

• Own end-to-end execution and optimization of email, push, and in-product messaging programs. • Establish and enforce channel best practices to drive engagement, retention, and conversion. • Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels. • Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations. • Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization). • Leverage AI to improve strategies, creative output, and campaign performance. • Scout emerging communication channels (e.g., SMS) for growth opportunities. • Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI. • Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering. • Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly. • Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure. • Own requirements for automation, personalization, data flows, and reporting across all growth channels. • Lead rapid identification, troubleshooting, and resolution of platform issues. • Drive adoption of AI within MarTech to accelerate growth marketing efforts. • Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies. • Foster a data-first, experiment-driven culture within the consumer growth team. • Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact. • Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight. • Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence. • Serve as a mentor and subject matter expert across Growth and MarTech operations.

🎯 Requisitos

• 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS) in fast-paced, data-driven environments, ideally via external marketing automation tools such as Braze. • Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams. • Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives. • Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations. • Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation. • Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness. • Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms. • Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results. • Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership. • Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels. • Treats the company's spend and resources with care, balancing ambition with operational discipline and ROI focus. • Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.

🏖️ Benefícios

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan