Senior Manager, Field Marketing

🕒 Agosto 28

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $110.000 - $120.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Zappi

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2013

💼 Consultoria

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

A Zappi é uma plataforma de insights do consumidor para empresas B2B SaaS que combina IA e dados de consumidores em larga escala para ajudar marcas a desenvolver produtos, otimizar publicidade e monitorar o desempenho da marca. A plataforma fornece ciclos de feedback contínuos e em tempo real, testes iterativos de produtos e anúncios, além de dados de pesquisa padronizados e de alta qualidade para guiar decisões de lançamento e melhorar a eficácia de marketing para grandes marcas de consumo.

Descrição

• Own end-to-end execution of Zappi’s event calendar, including industry conferences, trade shows, customer events, executive dinners, webinars and other in-person or virtual experiences • Develop event plans, timelines and project briefs • Manage event logistics including venues, catering, AV, booth requirements, signage, shipping, promotional materials, attendee registration and onsite coordination • Partner with Marketing to develop event messaging, creative assets, promotional plans and communications • Work with Sales and Customer Success to identify target accounts, drive attendance and ensure follow-up • Support Zappi speakers and customer participants with briefing materials, presentations, schedules and logistics • Manage relationships with event organizers, venues, agencies and external vendors • Manage event budgets and track costs, invoices and spend • Serve as the key onsite point of contact, solving problems and ensuring a strong attendee, speaker and stakeholder experience • Develop creative ways to bring Zappi’s brand and personality to life at events • Track and report event performance, including attendance, engagement, leads and opportunities • Lead post-event debriefs and improve future events using learnings and performance data • Maintain event processes, calendars, documentation and tools

🎯 Requisitos

• Experience in events, event marketing, field marketing or experiential marketing, within a B2B environment • Demonstrated experience managing events from planning through onsite execution and post-event follow-up • Strong project management skills with the ability to manage multiple events, deadlines and stakeholders simultaneously • Excellent attention to detail and organizational skills • Experience working with external vendors, venues, event organizers and agencies • Strong written and verbal communication skills and confidence working with stakeholders across different teams and levels of seniority • Experience collaborating cross-functionally with Sales, Customer Success and broader Marketing teams • Commercial mindset and understanding of how events contribute to demand generation, customer engagement and pipeline • Comfortable using data and event performance metrics • Resourceful and calm under pressure, with the ability to solve problems quickly • Willing and able to travel to support events when required • Experience with CRM, marketing automation and/or event management platforms is a plus

🏖️ Benefícios

• Unlimited holidays, with a minimum of at least 20 days per year plus national holidays • One company-paid mental health day of rest every quarter • Flexible working arrangements, including remote • Support setting up your home office, if appropriate • Wellbeing benefits and access to trained therapists / counsellors • Company paid Life, AD&D, Short term & Long term disability • Immediate access to Zappi's Health, Dental and Vision Insurance Plan • Option to enter Zappi's 401k program after 90 days of employment, matched up to 4% • Tailored personal development through training allowances, coaching, mentorship and career frameworks