Associate Vice President, Paid Search

🕒 Junho 11

🚗 Michigan – Remoto

🚗 Michigan – Remote

💵 $140.000 - $160.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

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Zeta Global

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2007

💼 Consultoria

📦 Logística

✈️ Turismo

💰 Post-IPO Debt em 2024-09

Consulting • Logistics • Travel

A Zeta Global é uma nuvem de marketing impulsionada por IA que aproveita a IA proprietária e trilhões de sinais de consumidores para adquirir, crescer e reter clientes de maneira mais eficiente. A Zeta Marketing Platform (ZMP) oferece um conjunto abrangente de ferramentas, incluindo gerenciamento de dados, plataformas de dados de clientes (CDP), provedores de serviço de e-mail (ESP) e processamento de sinal digital (DSP), para criar experiências personalizadas para clientes e melhorar os resultados de marketing. A Zeta enfatiza o marketing omnichannel, inteligência de cliente e estratégias de marketing orientadas por dados, fazendo parceria com marcas, agências e editoras em todo o mundo para acelerar o crescimento e o engajamento da marca. Sua plataforma é projetada para enfrentar desafios complexos de marketing com soluções para aquisição, crescimento e retenção de clientes por meio de IA preditiva e dados de consumidores acionáveis.

Descrição

• Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals • Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks • Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU • Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions • Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets • Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps • Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy • Lead, mentor, and develop a Search team, ensuring strong performance management and career growth • Define team structure, resourcing models, and capacity planning to support current and future business needs • Elevate team capabilities in platform innovation • Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies • Implement standardized frameworks for testing, reporting, and performance analysis across accounts • Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles • Drive consistency and rigor in how insights are translated into action and client impact • Partner with analytics and ops teams to improve reporting, automation, and scalability • Monitor industry trends, platform changes, and competitive landscape • Deliver clear, data-driven performance reports and insights to clients, diving into the 'why' behind the data • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends • Ensure accuracy, consistency, and timeliness of reporting.

🎯 Requisitos

• 12+ years of relevant paid search experience • Deep expertise in lead generation and performance marketing, ideally within Higher Education or similar verticals • Proven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft Ads • Strong track record of driving measurable business outcomes and client growth • Exceptional client communication and executive presence • Experience building and scaling teams, including talent development and organizational design • Advanced analytical mindset, with the ability to translate complex data into clear strategic direction.

🏖️ Benefícios

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!