Marketing Lead

🕒 Setembro 5

🌐 México, Costa Rica, +2 outros países – Remoto

🇲🇽 México – Remoto 🇨🇷 Costa Rica – Remoto 🇵🇦 Panamá – Remoto 🇳🇮 Nicarágua – Remoto

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 20%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Zipdev

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A Zipdev é uma empresa especializada em soluções de contratação de talentos remotos, com foco na seleção dos melhores profissionais da América Latina. A Zipdev permite que as empresas formem times de alta performance em seus próprios fusos horários, reduzindo custos em comparação à contratação local. A empresa oferece um processo de recrutamento simplificado que inclui a definição das necessidades de contratação, a seleção dos melhores candidatos e a integração (onboarding) de novos membros, além de administrar a folha de pagamento e encargos de RH. A Zipdev atende a uma variedade de funções técnicas e profissionais, como engenheiros de software, gerentes de projeto e designers. A empresa é reconhecida pela capacidade de promover alinhamento cultural e oferecer soluções de contratação escaláveis e flexíveis.

Descrição

• Own lead generation to support annual revenue targets and B2C growth • Set marketing strategic direction across campaigns, messaging, and brand • Build quarterly plans, identify new marketing channels, and run tests • Negotiate marketing agreements with partners and external resources; research and evaluate channel partners • Own the annual marketing review, including performance analysis, market trends, and strategy shifts • Maintain oversight of DRM brand standards • Give final approval for email marketing/sequences, social media, blogs, paid advertising, print materials, and collateral • Identify and approve website updates • Oversee content creation and data cleanup/organization • Manage and optimize the marketing budget for ROA; recommend and manage budget allocation • Negotiate and execute agreements with marketing resources such as PPC agencies and CRO providers • Review initiatives for budget and strategic alignment • Determine budgets for the ambassador program and other strategic initiatives • Identify needs for marketing tools/assets and define requirements, specifications, and budgets • Direct the Marketing team in sourcing and implementing solutions or engaging outside experts • Oversee backend builds, landing pages, and UX/template updates • Define quarterly marketing goals, KPIs, and success metrics; own the marketing Scorecard • Monitor Scorecard metrics/KPIs weekly, flag off-track metrics, and recommend corrective action • Audit quarterly results and refine priorities, including Scorecard and Rocks • Ensure Scorecard metrics/KPIs are accurately reported using analytics tools • Conduct final QA across marketing initiatives, channels, platforms, and vendors • Sit on the leadership team and own the Marketing seat in the EOS structure, including Rocks, Scorecard, and L10 meetings • Ramp up on current programs, brand standards, and tech stack within the first 90 days • Complete knowledge transfer from the outgoing CMO • Establish quarterly Rocks and take ownership of the Scorecard • Build working relationships with Marketing Coordinator contractors and clarify roles • Present an initial 90-day marketing plan to leadership

🎯 Requisitos

• 7+ years of marketing experience with at least 2+ years in a leadership/management role • Experience owning marketing strategy and execution in a small-to-mid-size company, ideally $5M–$20M revenue range, in a strategic and hands-on capacity • B2C marketing experience, ideally including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO) • Proven track record managing a marketing budget for ROA/ROI and negotiating vendor/agency agreements • Experience managing people, including junior team members and technical contractors • Comfort working in a company that runs on EOS — Rocks, Scorecards, L10s, and accountability charts; EOS experience strongly preferred • Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, marketing automation, and website/landing page coordination • Excellent communication skills and ability to present strategy and Scorecard results clearly to leadership • Familiarity with Customer.io, Google Analytics, monday.com, Excel/Google Sheets • Experience transitioning from a fractional/consulting marketing leader into an in-house structure is a nice to have • Experience with direct-to-consumer channels such as mailers, print, stuffers, newspaper inserts, and swag/promotional campaigns is a nice to have

🏖️ Benefícios

• Work remotely • Vacation: 10 business days a year • Holidays: 5 National Holidays a year • Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day) • Parental Leave • Health Care Reimbursement • Active Lifestyle Reimbursement • Quarterly Home Office Reimbursement • Payroll Deduction Purchase Plans • Longevity Bonus • Continuous Learning Bonus • Access to Training and Professional Development Platforms