Business Development Specialist

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🕒 vor 1 Monat

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

💰 Mitarbeiter im Business Development (BDR)

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321 The Agency

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

📱 Medien

Marketing • Media

321 The Agency ist eine Marken- und Sozialagentur, die sich auf das Schaffen dauerhafter Markenvermächtnisse durch kraftvolles Geschichtenerzählen und strategisches soziales Engagement konzentriert. Ihre Mission ist es sicherzustellen, dass Marken nicht nur existieren, sondern gedeihen, sich weiterentwickeln und zu kulturellen Ankerpunkten werden. Die Agentur bietet Dienstleistungen in Strategieeinsichten und Forschung, Markenentwicklung und Kampagnenaktivierung an und nutzt sowohl digitale als auch traditionelle Medienkanäle. Sie legen großen Wert darauf, Verbindungen aufzubauen und bedeutungsvolle Gespräche zu führen, die über den anfänglichen Kampagnenzeitraum hinausgehen. 321 The Agency arbeitet mit Technologiepartnern zusammen, um Markenerfahrungen zu optimieren und die Reichweite durch zielgerichtete Inhalte im digitalen Ökosystem zu steigern.

Beschreibung

• Develop and execute a business development strategy focused on driving new client partnerships for 321 AIM in target verticals: home services, legal services, healthcare, insurance, and financial services • Identify and pursue high-value prospects — including regional and national operators, franchise groups, law firms, and healthcare practices — that have strong lead volume needs and are a fit for a performance-based pricing model • Lead end-to-end sales cycles from prospecting and discovery through proposal, negotiation, and contract close • Conduct discovery conversations that uncover client lead volume goals, cost-per-lead targets, current marketing performance, and qualification criteria — and translate those into a compelling AIM partnership proposal • Clearly articulate AIM's value proposition, pricing model, lead qualification standards, and performance expectations to prospects, including C-suite and senior marketing decision-makers • Develop customized proposals that outline projected lead volume, qualified-lead definitions, pricing structure, and expected ROI • Maintain a disciplined sales pipeline and CRM to track prospect status, activity, and revenue projections • Educate prospects on the full lead lifecycle — from lead generation to contact, qualification, and appointment conversion — and position AIM as a partner across that entire funnel • Identify opportunities to scale lead volume, expand into additional service areas, or deepen AIM’s role in the client’s acquisition funnel • Build AIM's market presence within target verticals through strategic outreach, industry networking, conference participation, and partnership development • Identify and cultivate referral relationships with complementary vendors, franchise consultants, industry associations, and channel partners who serve AIM's target client base • Monitor competitor offerings, pricing models, and market positioning to ensure AIM's value proposition stays sharp and differentiated • Collaborate with AIM leadership to develop sales collateral, case studies, and pitch materials that demonstrate AIM's performance track record and vertical expertise • Represent AIM at industry events, trade shows, and vertical-specific conferences relevant to home services, legal, healthcare, insurance, and financial services • Diagnose breakdowns in the prospect’s current funnel (e.g., slow response times, poor follow-up, low booking rates) and position AIM as a solution not just for lead volume, but for conversion performance • Serve as the primary point of contact through the pre-onboarding phase, ensuring new clients have a clear understanding of the AIM model, reporting expectations, and lead qualification process • Collaborate with AIM's operations and campaign management teams to ensure smooth client onboarding and alignment on qualified-lead definitions, delivery timelines, and performance benchmarks • Maintain strong communication during early campaign launch to support client confidence and address questions before transitioning to the ongoing account relationship • Identify expansion and upsell opportunities within the existing AIM client base as lead programs scale • Ensure alignment between what was sold and how leads will be handled — including intake process, response expectations, and appointment-setting workflows

🎯 Anforderungen

• 3+ years of experience in business development, sales, or client acquisition — with direct experience selling performance marketing, lead generation, or pay-per-lead programs strongly preferred • Deep understanding of performance-based pricing models: cost-per-lead, cost-per-acquisition, lead qualification standards, and the economics of lead generation programs • Proven track record of meeting and exceeding revenue and new client acquisition targets • Experience selling into at least one of AIM's core verticals — home services, legal services, healthcare, insurance, or financial services — is a significant plus • Strong command of lead generation strategy, digital media fundamentals, and the ability to speak credibly to clients about campaign mechanics, attribution, and ROI • Exceptional discovery and consultative selling skills — you ask the right questions, listen well, and build proposals that directly address client business goals • Excellent negotiation skills with the ability to navigate complex contracts, performance guarantees, and qualified-lead definition discussions • Proficiency in CRM platforms, pipeline management, and sales automation tools • Strong written and verbal communication skills, including the ability to develop and deliver compelling sales presentations to senior executives • Self-directed, entrepreneurial, and comfortable operating in a fast-growing, performance-driven environment • Experience selling complex or consultative solutions • Ability to understand and communicate full-funnel performance metrics, including lead-to-contact rate, appointment set rate, and revenue impact • Experience running structured discovery that uncovers both marketing and operational gaps

🏖️ Vorteile

• 100% remote work environment • Flexible scheduling with core collaboration hours • Paid time off + company-observed holidays • Health, dental, and vision benefits • Professional development budget and industry conference attendance • Direct access to AIM leadership and a fast-moving, performance-obsessed team • Uncapped earning potential tied to a genuinely differentiated product in a high-demand market