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Senior Client Strategist – Digital, Growth

🕒 vor 3 Monaten

🐊 Florida – Remote

infoinfo

💵 $80.000 - $93.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Growth-Marketing-Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

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Logo of 321 The Agency

321 The Agency

11 - 50 Mitarbeiter

📣 Marketing

📱 Medien

Marketing • Media

321 The Agency ist eine Marken- und Sozialagentur, die sich auf das Schaffen dauerhafter Markenvermächtnisse durch kraftvolles Geschichtenerzählen und strategisches soziales Engagement konzentriert. Ihre Mission ist es sicherzustellen, dass Marken nicht nur existieren, sondern gedeihen, sich weiterentwickeln und zu kulturellen Ankerpunkten werden. Die Agentur bietet Dienstleistungen in Strategieeinsichten und Forschung, Markenentwicklung und Kampagnenaktivierung an und nutzt sowohl digitale als auch traditionelle Medienkanäle. Sie legen großen Wert darauf, Verbindungen aufzubauen und bedeutungsvolle Gespräche zu führen, die über den anfänglichen Kampagnenzeitraum hinausgehen. 321 The Agency arbeitet mit Technologiepartnern zusammen, um Markenerfahrungen zu optimieren und die Reichweite durch zielgerichtete Inhalte im digitalen Ökosystem zu steigern.

Beschreibung

• Serve as the strategic lead for a portfolio of growth-focused client accounts • Build trusted relationships with business owners and key stakeholders • Lead quarterly business reviews, planning sessions, and growth strategy meetings • Translate business objectives into actionable marketing strategies • Develop annual and quarterly marketing roadmaps aligned with client goals • Advise across paid media, CRM, websites, automation, creative, and analytics • Identify growth opportunities and recommend strategies to increase leads, revenue, and long-term customer value • Develop integrated strategies covering paid advertising, lead generation, customer acquisition, CRM, automation, funnels, landing pages, CRO, email, SEO, content, retention, reporting, and attribution • Develop paid media strategies across Google Ads, Meta, Local Services Ads, LinkedIn, YouTube, and emerging platforms • Review campaign performance, optimization opportunities, budgets, lead quality, conversion rates, ad spend, and ROAS • Guide creative messaging and offer strategy based on customer insights • Design and optimize customer journeys, sales funnels, lead capture, appointment booking, nurturing, automation, sales pipelines, retention, and reactivation • Guide CRM and marketing automation recommendations including email, SMS, pipeline automation, lead routing, segmentation, review generation, referrals, and retention • Monitor business metrics including ROAS, CAC, CPL, cost per qualified lead, conversion rate, lead-to-customer rate, pipeline value, customer lifetime value, and revenue attribution • Present monthly performance reports with actionable growth recommendations • Collaborate with Digital Media, Creative, CRM and Automation, Web Development, and SEO and Content teams • Identify opportunities to expand client engagements and support new business presentations • Improve agency processes, workflows, and strategic offerings • Stay current on marketing technologies, AI tools, platform updates, and industry best practices • Report to the Director of Client Success and partner with Client Success, Digital Media, Creative, CRM, SEO, Content, and Development teams

🎯 Anforderungen

• 5+ years of experience in client strategy, digital marketing, account leadership, growth consulting, or marketing strategy within an agency environment • Strong understanding of paid digital advertising and performance marketing • Experience developing direct-response growth strategies connecting marketing performance to business objectives • Experience working with CRM platforms, integrations, and marketing automation systems • Deep understanding of customer acquisition, lead generation, funnel structure, lead nurture, and conversion optimization • Strong understanding of ad spend, ROAS, CAC, CPL, lead quality, and revenue attribution • Strong analytical skills with the ability to interpret performance data and communicate actionable insights • Excellent presentation, communication, and relationship-building skills • Highly organized with exceptional project management and prioritization abilities • Comfortable working cross-functionally with creative, digital media, CRM, development, content, SEO, and leadership teams • Passion for continuous learning, innovation, and helping clients grow • Preferred industry experience: home services marketing, law firm and legal marketing, or other lead generation-focused industries • Nice to have: CRM platforms such as GoHighLevel, HubSpot, or Salesforce; ClickUp; fast-paced agency experience managing multiple client accounts

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