Channel Marketing Manager

🕒 vor 4 Monaten

☕ Washington – Remote

infoinfo

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Absolute Security

Absolute Security

501 - 1000 Mitarbeiter

Gegründet 1993

🔐 Sicherheit

🔒 Cybersecurity

🏢 Unternehmen

Security • Cybersecurity • Enterprise

Absolute Security ist ein führender Anbieter selbstheilender, intelligenter Sicherheitslösungen zum Schutz von Unternehmen im digitalen Umfeld. Mit Fokus auf Endpunktsicherheit, Geräteverwaltung und Netzwerkzugriff bietet Absolute Security eine Reihe von Produkten wie Absolute Control, Absolute Resilience und Secure-Access-Lösungen. Diese Produkte sind darauf ausgelegt, die Stabilität und Sicherheit von Geräten und Anwendungen zu erhöhen, den Zugriff auf Cloud-Anwendungen abzusichern und einen umfassenden Bedrohungsschutz über Web-, Cloud- und interne Anwendungen hinweg zu ermöglichen. Absolute Security bedient verschiedene Branchen, darunter Bildung, Finanzwesen, öffentliche Verwaltung, Gesundheitswesen und Transport, und unterstützt Organisationen dabei, Compliance einzuhalten, Schwachstellen zu reduzieren und die Produktivität zu maximieren.

Beschreibung

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals. • Manage MDF, partner marketing calendars, campaign execution, and performance tracking. • Drive awareness, demand generation, and pipeline creation through co-branded marketing activities. • Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs. • Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results. • Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels. • Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact. • Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution. • Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes. • Support partner enablement and engagement initiatives. • Develop partner-facing content, campaign toolkits, sales enablement assets, and communications. • Coordinate partner training and awareness programs. • Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions. • Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs. • Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis. • Develop recommendations to optimize partner marketing investments and maximize business impact. • Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI. • Deliver actionable insights and recommendations to improve program effectiveness and partner engagement. • Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms. • Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

🎯 Anforderungen

• 5+ years of B2B technology marketing experience. • 2+ years of channel, partner, or alliance marketing experience within the technology industry. • Experience working with VARs, distributors, OEMs, or strategic technology partners. • Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement. • Experience managing marketing budgets, forecasting, and investment planning. • Experience managing MDF programs and evaluating ROI. • Proficiency with Salesforce CRM and marketing automation platforms. • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. • Excellent communication, presentation, and stakeholder management skills.

🏖️ Vorteile

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities

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