Analytics & Insights Manager

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Acxion Foodservice

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 2024

🍽️ Lebensmittel & Getränke

📣 Marketing

🤝 B2B

Food & Beverage • Marketing • B2B

Acxion Foodservice ist Nordamerikas umfassendste Agentur für Foodservice-Lösungen, die Forschung, Branding, digitales Marketing, kulinarische/Produktentwicklung, Vertriebsaktivierung und Analytik unter einem Dach vereint. Das Unternehmen positioniert sich als Full-Service-Partner für Foodservice-Hersteller, -Vertriebspartner und -Betreiber — es schafft Nachfrage durch Einsichten und strategisches Branding, fördert die Konversion mit Vertriebsunterstützung und Kundenbeziehungen und beweist den Nutzen durch Analytik und ROI-Messung. Acxion betont das Kundenerlebnis und ist sowohl in den Vereinigten Staaten als auch in Kanada tätig, mit Hauptsitz in Odenton, MD.

Beschreibung

• Build, maintain, and optimize marketing performance reports using Google Analytics 4 (GA4), pulling actionable insights specific to B2B foodservice audiences and campaign objectives • Develop and manage dashboards and reports within Salesforce Account Engagement (Pardot) and HubSpot to track pipeline influence, lead quality, campaign attribution, and sales-marketing alignment • Synthesize data across multiple platforms into unified, cohesive performance snapshots for both internal stakeholders and external client reporting • Translate complex datasets into clear, narrative-driven reports that connect marketing and communication initiatives to business outcomes - not just metrics • Present findings to clients and internal teams with confidence, framing data within the broader context of B2B foodservice marketing strategy - acting as a trusted analytical partner on both sides • Serve as an internal champion for data visualization best practices • Proactively research, evaluate, and recommend emerging tools and technologies that improve reporting accuracy, efficiency, and insight depth • Stay current on trends in B2B marketing analytics, CRM reporting, and foodservice industry benchmarks - bringing outside perspective to internal strategy conversations • Partner closely with account, creative, and marketing strategy teams to ensure data is informing - not just documenting - campaign decisions • Help define KPIs and measurement frameworks at the outset of campaigns and initiatives, not just after the fact • Manage a regular cadence of weekly, monthly, and quarterly reporting deliverables • Maintain data hygiene and integrity across reporting platforms, flagging discrepancies and working cross-functionally to resolve them • Document processes, reporting templates, and data governance standards to build institutional knowledge and scalability

🎯 Anforderungen

• Two - Five years of experience in a marketing analytics, data statefy, or similar role - preferably in an agency or B2B environment. • Hands-on proficiency with GA4, HubSpot, and Salesforce reporting and analytics • Experience building dashboards and visualizations in various data tools • Strong ability to communicate data findings to non-technical audiences - written, visual, and verbal • Experience in or exposure to the foodservice, CPG, or B2B marketing space is a plus • Exceptional written and verbal communication skills, with the ability to present data findings confidently to clients and leadership in a fully remote environment - through video calls, written reports, and async deliverables • Self-directed with a track record of identifying opportunities for improvement and following through independently • Comfortable operating in ambiguity and building structure where it doesn't yet exist