Manager, Digital Media Strategy

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🕒 vor 1 Monat

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Adswerve, Inc.

Adswerve, Inc.

201 - 500 Mitarbeiter

Gegründet 2009

📱 Medien

💰 Private Equity Round im 2018-11

Advertising • Consulting • Media

Adswerve, Inc. ist eine Beratungsfirma für Daten, Media und Technologie, die sich auf digitale Marketingstrategien, Datenmanagement und Medienoptimierung spezialisiert hat. Bekannt für seine fortschrittliche Kunden-Technologieplattform Adswerve Connect, ermöglicht das Unternehmen Marken und Agenturen, das volle Potenzial ihrer Werbekampagnen durch innovative datengesteuerte Lösungen auszuschöpfen. Als führender Google Marketing Partner und Adobe Solution Partner des Jahres bietet Adswerve Beratungen, Implementierungen und personalisierte Medienmanagement-Dienstleistungen an, um das Kundenerlebnis zu verbessern und messbare Ergebnisse zu erzielen.

Beschreibung

• Manage, mentor, and develop the Digital Media Strategists, providing regular guidance on campaign strategy, client communication, and career growth. • Oversee resource allocation and bandwidth across the strategy team to ensure optimal support for all client accounts. • Foster a culture of innovation, encouraging the team to test new channels, tactics, and ad technologies. • Partner with Client Solution Growth Leads on complex Quarterly Business Reviews (QBRs), translating portfolio-wide performance data into high-level business narratives and forward-looking growth roadmaps. • Proactively identify overarching industry trends and shifts, advising clients on how to pivot their business and media strategies to maintain a competitive edge. • Direct the overarching strategy for large-scale integrated media plans across Paid Search, Paid Social, Programmatic, and emerging channels (e.g., CTV, Retail Media).Ensure media strategies are strictly aligned with clients' complex buying stages, target personas, and bottom-line business outcomes. • Partner with Analytics and Solutions leadership to design and implement advanced, closed-loop measurement frameworks and custom attribution models. • Guide the Media Services Team in connecting complex media inputs to consumer journey impacts, ensuring narratives resonate with executive revenue leaders. • Spearhead agency-wide initiatives for channel expansion and creative testing, defining best practices for relevance and performance across the buying journey.

🎯 Anforderungen

• 5-7+ years of experience in digital media strategy, planning, or buying, with a proven track record of managing multi-channel campaigns. • 1-3+ years of direct people management or team leadership experience. • Advanced expertise in core platforms (DV360, SA360, Meta, LinkedIn, Amazon, etc.) and complex attribution tools. • Exceptional executive presence and the ability to translate highly technical performance data into clear, business-driven narratives.

🏖️ Vorteile

• Semi-annual bonus potential • Medical, dental and vision available for employees • Paid time off including vacation, sick leave & company holidays • Paid volunteer time • Flexible working hours • Summer Fridays • “Work From Home Light” days between Christmas and New Year’s Day • 401(k) Plan with 5% company match and no vesting period • Employer Paid Parental Leave • Health-care Spending Accounts • Dependent-care Spending Accounts • Employer Paid Basic Life Insurance • Voluntary Life Insurance (Employee/Spouse/Child) • Employer Paid Short & Long Term Disability • Employee Assistance Program (EAP) • Continuing Education Reimbursement • Employee Referral Bonus Program • Monthly Remote Work Stipend • New Hire Office Equipment Reimbursement

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