Marketing Manager

🕒 vor 20 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $65.535 - $104.857 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of American AgCredit

American AgCredit

501 - 1000 Mitarbeiter

Gegründet 1916

🌾 Landwirtschaft

💸 Finanzen

🏦 Bankwesen

Agriculture • Finance • Banking

American AgCredit ist eine spezialisierte Finanzinstitution, die eine breite Palette von Finanzdienstleistungen speziell für die Landwirtschaft anbietet. Das Unternehmen bietet verschiedene Finanzierungslösungen an, wie zum Beispiel Immobilienkredite, Betriebsmittelkredite, Gerätefinanzierung und Betriebskapitalkredite für Agrarunternehmen. Darüber hinaus stellt American AgCredit Ernteversicherungen und Kreditlebensversicherungen bereit, um Landwirte und ihre landwirtschaftlichen Betriebe zu unterstützen. Das Unternehmen ist vor allem in den Bundesstaaten Kalifornien, Colorado, Hawaii, Kansas, New Mexico, Nevada und Oklahoma tätig, bedient aber auch Unternehmensbankkunden landesweit durch seine Kapitalmarktdienstleistungen. Mit einem starken Fokus auf die Stärkung der finanziellen Stabilität von Landwirten und Agrarunternehmen bietet American AgCredit Einblicke und Beratungsdienste durch Bildungsressourcen wie Webinare und Brancheneinblicke an.

Beschreibung

• Ensures that Terrain’s economic insights are communicated to stakeholders of participating Farm Credit associations in a timely and effective manner • Think strategically, execute flawlessly, and adapt quickly • Uses best practices to digitally deliver Terrain content that matches an audience segment’s behaviors and insights • Performs a wide range of duties in support of the utilization of Terrain output, including digital channel analytic insights, search optimization, email marketing, social media management, and website content marketing • Responsible for leading strategic content delivery • Collaborate with Terrain leadership to ensure full utilization of the group’s output as the channels available evolve • Will also collaborate with Terrain’s Farm Credit association partners to ensure continuity across the digital landscape • Creates and deploys emails for Terrain subscribers following content marketing and newsletter best practices • Manages Terrain’s database containing contact details within regulatory compliance for a financial institution • Amplifies and repurposes Terrain content to reach more employees and customers in their preferred media consumption formats and channels • Leads the social media strategy for Terrain’s channels and maintain Terrain’s social media playbook • Works with Terrain’s Editor and Graphic Designer on the daily management of Terrain’s social media channels

🎯 Anforderungen

• At least 5 years relevant experience in digital marketing, marketing or related field – ideally in the financial services or agricultural industry – with a bachelor’s degree • Proficient with Hubspot or similar marketing automation platform • Proficient with web analytics tools (Google Analytics, Power BI) • Experience with Content Management Systems (WordPress) • Experience managing CRMs, email lists, or other contact profiles in a database • Experience managing paid and organic social media campaigns and/or channels using social media management platforms, such as Brandwatch, Hootsuite, Sprout Social, etc. • Knowledge of social media usage among niche agricultural audiences or experience performing market research related to the usage of digital channels and platforms • Familiar with CCPA law and regulations • Marketing budget and campaign management skills • Strong analytical skills and attention to detail • Comfortable working in Asana or similar project management tool • Strong written and verbal communication skills • Ability to manage multiple projects, meeting deadlines and quality expectations.

🏖️ Vorteile

• Commitment to agriculture and the communities we serve • Family friendly work environment • Investment in employee development • Medical, Dental and Vision coverage • Outstanding 401k – automatic 3% employer contribution, plus match up to 6% • Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time) • Competitive Incentive Compensation Plan • Disability & Life Insurance • Employee mental, physical, and financial wellness programs

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