Senior Product Marketing Manager

🕒 vor 1 Monat

🌐 Vereinigtes Königreich, Spanien, +1 weitere Länder – Remote

🇬🇧 Vereinigtes Königreich – Remote 🇪🇸 Spanien – Remote 🇦🇪 Vereinigte Arabische Emirate (VAE) – Remote

⏰ Vollzeit

🟠 Senior

🎁 Produktmarketing

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Airalo

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51 - 200 Mitarbeiter

📡 Telekommunikation

✈️ Reisen

Telecommunications • Technology • Travel

Airalo ist der weltweit erste eSIM-Store, der Reisenden in über 200 Ländern und Regionen digitale SIM-Karten (eSIMs) zur Verfügung stellt. Das Unternehmen bietet eine innovative Lösung zur Vermeidung hoher Roaming-Gebühren, indem es Nutzern ermöglicht, über seine App eSIMs zu kaufen und zu aktivieren. Damit wird sofortige Konnektivität ohne physische SIM-Karten gewährleistet. Airalo bedient verschiedene Reisende, indem es lokale, regionale und globale eSIMs mit transparenten, vorausbezahlten Tarifplänen anbietet, unterstützt durch einen 24/7-Kundendienst. Die Plattform unterstützt auch Partnerschaften über APIs und bietet Anreize wie Empfehlungsboni. Airalo stellt einen modernen Ansatz für globale mobile Konnektivität dar und ist ein unverzichtbares Werkzeug für Vielflieger.

Beschreibung

• Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise). • Develop and maintain a messaging framework that scales across channels, markets, and languages. • Ensure consistency between product value and how it's communicated externally. • Lead GTM planning for new products, features, and market expansions — from strategy through execution. • Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics. • Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team. • Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors. • Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy. • Serve as the internal voice of the customer across Product, Marketing, and Leadership. • Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle. • Work with CRM, Growth, and Product to design lifecycle campaigns grounded in product value and behavioral data. • Identify and close gaps between product capability and customer awareness/usage. • Partner with Product Management on roadmap planning to ensure marketing is integrated early. • Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships. • Own launch retrospectives and continuously improve the launch playbook. • Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates. • Ensure internal teams can speak confidently and accurately about Airalo products. • Build a cadence for keeping teams current as the product evolves. • Develop structured training programs so that customer-facing teams deeply understand the product. • Create onboarding materials for new hires in GTM roles. • Partner with L&D (if applicable) to scale training delivery.

🎯 Anforderungen

• 8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company. • Proven track record of owning end-to-end GTM strategy for complex or global products. • Strong ability to distill complex products into clear, compelling messaging for diverse global audiences. • Experience working cross-functionally across Product, Growth, CRM, Sales, and Support. • Data-fluent: comfortable using analytics and research to drive decisions and measure impact. • Excellent written and verbal communication skills; executive-level presentation skills. • Experience in travel, mobile, fintech, or marketplace businesses is a plus. • Comfortable working in a remote-first, globally distributed environment. • Experience managing both B2C and B2B/B2C products, with a primary focus on B2C. • Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus).

🏖️ Vorteile

• Health Insurance • work-from-anywhere stipend • annual wellness & learning credits • annual all-expenses-paid company retreat in a gorgeous destination & other benefits