Product Marketing Manager

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🕒 vor 3 Monaten

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Andela

Andela

201 - 500 Mitarbeiter

Gegründet 2014

💼 Beratung

📦 Logistik

📣 Marketing

💰 €200.000.000 Series E - Andela im 2021-09

Consulting • Logistics • Marketing

Andela ist ein Unternehmen, das die menschliche Computing-Schicht für Unternehmens-KI bereitstellt: Es trainiert Modelle mit menschlichem Fachwissen im Schleifenprozess, setzt AI-native Ingenieure und verwaltete Engineering-Teams ein und verbessert Arbeitskräfte, um produktive KI-Systeme zu erstellen und zu betreiben. Es bietet eine Plattform, um KI-Ingenieure zu rekrutieren und zu verwalten, Training-as-a-Service (TaaS) und kontinuierliche Lernprogramme anzubieten sowie KI-Systementwicklung, Modellanpassung und MLOps-Fähigkeiten für große Organisationen bereitzustellen.

Beschreibung

• Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers. • Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions. • Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users. • Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization. • Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan. • Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently. • Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations. • Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns. • Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant. • Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels. • Develop and maintain a suite of sales enablement assets that equip revenue teams to win. • Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates. • Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve. • Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities. • Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.

🎯 Anforderungen

• 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role • Demonstrated track record of running go-to-market strategy for products or solutions • Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates • Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users • Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns • Experience working across time zones as part of a global team; prior exposure to multi-regional GTM is a plus

🏖️ Vorteile

• Health insurance • Flexible working hours • Professional development opportunities • Paid time off

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