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Social Media Specialist

🕒 vor 3 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

💕 Social-Media-Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Andela, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 3 Monaten

Noch offen auf der Website von Andela. Geprüft vor 6 Stunden.

Logo of Andela

Andela

201 - 500 Mitarbeiter

💼 Beratung

📣 Marketing

📚 Bildung

💰 €200.000.000 Series E im 2021-09

Consulting • Marketing • Education

Andela wurde mit einem Ziel gegründet: Brillanz ist gleichmäßig verteilt, aber Chancen sind es nicht. Unsere Plattform überbrückt diese Lücke. Wir sind darauf spezialisiert, unserer hochqualifizierten globalen Technologietalent-Community in aufstrebenden Märkten zu helfen, sich mit Hunderten von führenden Unternehmen wie InVision, Cloudflare und ViacomCBS zu vernetzen, die Andela nutzen, um ihre Technologieteams schnell und kosteneffizient zu skalieren. Unsere Talente erstrecken sich über sechs Kontinente und Andela wird von Investoren wie Generation Investment Management, SoftBank, Chan Zuckerberg Initiative, Spark Capital und Google Ventures unterstützt.

Beschreibung

• Manage Andela’s organic social presence across LinkedIn, YouTube, and other relevant B2B platforms, ensuring a consistent brand voice and high-quality content. • Develop and maintain a social media content calendar aligned to marketing campaigns, product launches, thought leadership initiatives, and company milestones. • Create, curate, and publish compelling content that resonates with B2B audiences including technology buyers, enterprise leaders, and talent decision-makers. • Engage with followers, respond to comments, and actively build community around Andela’s brand and mission. • Collaborate with content, brand, and PR teams to amplify key company stories and campaigns across social channels. • Identify and support employee advocacy initiatives that extend Andela’s organic reach and elevate executive thought leadership. • Plan, build, manage, and optimize paid social campaigns to drive brand awareness, lead generation, and pipeline contribution. • Own targeting strategy, ad creative briefs, budget pacing, and performance optimization across paid social campaigns. • Align paid social with broader integrated campaigns and account-based marketing efforts. • Run A/B tests on creative, copy, audiences, and placements; apply learnings to continuously improve campaign performance. • Manage campaign budgets and ensure spend is optimized toward measurable, pipeline-generating outcomes. • Track and report on key social media KPIs. • Use data to surface insights and make recommendations that improve both content strategy and paid performance over time. • Monitor the competitive landscape and social trends relevant to the B2B tech and talent industry, and proactively bring ideas to the team. • Work closely with content, design, and growth teams to ensure social assets are on-brand and aligned to campaign goals. • Partner with the external relations team to amplify PR moments, executive thought leadership, and company recognition. • Provide social media guidance and best practices to internal stakeholders and executives building their personal brand on LinkedIn.

🎯 Anforderungen

• 3–4 years of experience in social media marketing, with a clear and demonstrable focus on B2B audiences. • Hands-on experience managing both organic and paid social programs. LinkedIn expertise is essential. • Track record of growing social audiences and driving measurable engagement in a B2B context. • Experience working within or alongside demand generation or growth marketing teams is a strong plus. • Strong content creation skills — you can write compelling copy and brief creative effectively for B2B audiences. • Comfortable with analytics platforms and able to translate data into actionable recommendations. • Proficiency with social media management tools such as Sprout Social. • Excellent written communication and attention to detail. • Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-moving environment.

🏖️ Vorteile

• Competitive salary • Flexible working hours

Jetzt Bewerben

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