Senior Product Marketing Manager – Business & Government

Stelle nicht auf LinkedIn

🕒 vor 10 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $127.200 - $130.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎁 Produktmarketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Lebenslauf hochladen

Anthology Inc

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

💰 Venture Round im 2023-01

Anthology liefert Bildungs- und Technologielösungen, damit Studierende ihr volles Potenzial ausschöpfen können und Bildungseinrichtungen florieren. Millionen von Studierenden weltweit werden auf ihrem Bildungsweg mit Hilfe des Ökosystems von Anthology durch führende SaaS-Lösungen und unterstützende Dienstleistungen unterstützt, darunter das preisgekrönte Blackboard® (LMS), Anthology® Student (SIS/ERP) und Anthology® Reach (CRM). Durch die 'Power of Together' inspirieren wir Lehrkräfte und Institutionen auf einzigartige Weise mit Innovationen, die sinnvoll, einfach und intelligent sind, um Kunden zu helfen, das Mögliche neu zu definieren und lebensverändernde Möglichkeiten für Menschen überall zu schaffen. www.anthology.com.

Beschreibung

• Own the go-to-market strategy for Blackboard’s products in federal, state and local government, and corporate/workforce learning markets • Define and drive cross-functional GTM strategy for the Business & Government segment and share accountability with Sales for pipeline and bookings targets • Own segment positioning and messaging, including distinct value propositions for federal, state and local government, and corporate/workforce learning buyers • Develop persona-specific messaging for procurement officials, learning and development directors, IT security officers, agency training leads, and workforce development program managers • Establish and govern the BizGov positioning framework and documentation • Lead GTM planning, setting strategy, priorities, and success metrics across Product Management, Revenue Marketing, and Sales/CSMs • Influence Product Management roadmap priorities and translate roadmap investments into market-facing stories • Build segment business cases and GTM models, including market sizing, target account prioritization, and pipeline contribution analysis • Partner with Revenue Marketing and Customer Marketing on aligned campaigns and accurate positioning • Own competitive intelligence; monitor competitors and maintain sales battle cards • Design and lead buyer research, including win/loss interviews, customer conversations, and secondary research • Track procurement trends, compliance requirements, and government IT modernization initiatives and advise leadership • Synthesize intent signals, technographic data, and account-level research into segment targeting • Build and maintain sales enablement materials, including battle cards, discovery guides, objection handlers, and segment primers • Develop RFP/RFI response language and standard proposal sections • Run segment-specific enablement sessions and measure effectiveness through material usage and win rates • Shape new-logo and customer marketing campaigns and guide campaign asset development • Identify and help develop reference customers and advocacy relationships • Represent Blackboard’s BizGov perspective in event content, analyst briefings, external communications, and the annual user conference • Advise leaders across Sales, Product, and Marketing and may lead cross-functional project teams

🎯 Anforderungen

• 8+ years of B2B product marketing experience with a bachelor's degree (or 6+ years with a Master's degree, or equivalent experience) • Direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred • Proven track record of developing positioning and messaging frameworks for complex, multi-stakeholder markets • Track record of building sales enablement programs that sales teams adopt and that measurably improve win rates • Strong written communication skills • Analytical mindset; comfortable with win/loss data, pipeline metrics, and connecting PMM outputs to revenue outcomes • Experience building business cases or GTM models that inform investment decisions • Ability to operate with a high degree of autonomy • Demonstrated ability to influence and advise senior cross-functional stakeholders across Sales, Product, and executive leadership • Fluency in written and spoken English • Working knowledge of federal and/or state procurement processes, compliance frameworks (FedRAMP, Section 508), or government IT buying dynamics preferred • Familiarity with corporate learning and development, workforce training, or skills credentialing markets preferred • Prior experience marketing to federal civilian agencies, the Department of Defense, or large state workforce agencies preferred • Exposure to Blackboard’s solutions, including Blackboard LMS, Blackboard Ally, and Blackboard Institutional Effectiveness products preferred • Background in a turnaround or post-acquisition EdTech environment preferred • Candidates must be legally authorized to work in the country where the role is based and must maintain that authorization for the duration of employment • The company does not provide visa sponsorship or immigration support