Product Marketing Manager

Stelle nicht auf LinkedIn

🕒 vor 22 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $130.000 - $150.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Anza Renewables

Anza Renewables

51 - 200 Mitarbeiter

Gegründet 2021

⚡ Energie

☁️ SaaS

🤝 B2B

💰 Private Equity Round im 2023-05

Energy • SaaS • B2B

Anza ist ein Forschungs- und Entwicklungslabor sowie Validator-Betreiber, das sich auf Solana-Blockchain fokussiert und Software für Kernprotokolle sowie Tools entwickelt, um die Leistung, Skalierbarkeit und Netzwerkgesundheit der Blockchain zu verbessern. Zu den Projekten von Anza gehören Agave (ein leistungsstarker Solana-Validator-Client), das Alpenglow-Konsensprotokoll, Entwickler-Frameworks und SDKs (Pinocchio, P-Token, Codama, Solana Kit) und optimierte On-Chain-Programme. Anza arbeitet außerdem mit Teams als Ingenieurpartner zusammen, um robuste Web3-Protokolle zu entwickeln, zu lancieren und zu warten.

Beschreibung

• Drive sales growth and platform adoption through clear positioning, compelling content, and sales enablement • Project manage cross-functional teams to plan and execute launches for product features, service offerings, and go-to-market strategy changes • Write product release materials, demo scripts, and knowledge center articles • Track launch impact, win rates, and sales asset usage to refine positioning and enablement • Maintain Anza’s value proposition and create audience-appropriate messaging for products and personas • Develop and maintain customer persona segmentation • Lead competitive positioning and maintain knowledge of Anza’s competitive landscape • Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points • Serve as the daily point person for sales on the demo environment, positioning, and customer proof points • Conduct customer interviews and develop case studies, testimonials, references, and videos • Build and maintain a library of customer proof points organized by vertical, persona, and success metric • Create webinar slide content and moderate prospect and client webinars • Coordinate internal subject-matter experts and client speakers • Create videos for the platform user knowledge center • Act as marketing’s primary liaison to the product team • Advise on in-platform terminology and UX copy • Identify new visuals needed for websites, collateral, emails, social media, and other channels

🎯 Anforderungen

• Bachelor’s degree • 3–5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end • Experience leading cross-functional GTM teams for product launches or releases • Experience leading sales and internal training • Experience conducting customer interviews • Experience moderating and creating webinar content • In-depth knowledge of product marketing best practices and commitment to staying current on trends • Strong collaboration and interpersonal skills • Strong organizational and project management skills • Analytical mindset and comfort with data • Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts • Nice to have: 2+ years of solar or energy storage industry experience • Application requirements: 1 launch or release plan; 1 sales training or enablement asset; 1 messaging or positioning document

🏖️ Vorteile

• Attractive equity program • Medical, dental, vision, health, life, and disability insurance • Comprehensive wellness program • 401(k) plan with company match and immediate vesting • Continuing education and professional development assistance • Self-managed flexible work schedules • Self-managed time-off policies

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