Product Marketing Manager

🕒 vor 12 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $97.000 - $120.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Revalize

Revalize

501 - 1000 Mitarbeiter

🍽️ Lebensmittel & Getränke

💼 Beratung

🏭 Fertigung

💰 Private Equity Round im 2021-11

Food & Beverage • Consulting • Manufacturing

Revalize ist ein Unternehmen, das eine umfassende Suite von Configure, Price, Quote (CPQ)- und Data-Analytics-Softwarelösungen bereitstellt – vorrangig für die Food Equipment and Supplies (FES)-Branche. Unter der Marke AutoQuotes (AQ) bietet Revalize eine Reihe von Produkten an, darunter AQ CPQ, AQ Design Solutions, AQ Insight Pro, AQ Pay und die AQ Products API. Diese Tools unterstützen Hersteller, Händler, Handelsvertreter und Berater dabei, ihre Vertriebsprozesse zu vereinfachen, die Zusammenarbeit zu verbessern und die Effizienz zu steigern. Die Lösungen von Revalize legen den Schwerpunkt auf Datenvisualisierung, Analytics und die Abwicklung von Zahlungen über mehrere Kanäle, um die Leistung und Produktivität bei der Angebots- und Vertriebssteuerung für FES-Produkte zu erhöhen.

Beschreibung

• Drive go-to-market strategy, positioning, and customer marketing for CPQ solutions • Lead end-to-end launch planning and execution, including launch briefs, campaign coordination, and enablement • Partner with Content, Design, Web/Digital, and Demand Generation teams to keep programs on message and on schedule • Own the CPQ messaging and positioning framework for technical and business buyers • Partner with Product Management to define market opportunities, target segments, and differentiated value propositions • Adapt messaging and plans for regional markets with EMEA and other regional teams • Design and run customer marketing programs supporting upsell, expansion, and advocacy • Build a customer reference program and library of case studies • Use market research, customer interviews, and competitive analysis to shape pricing and packaging recommendations • Present market and competitive insights to Product Management and marketing leadership • Use AI and automation tools to identify repeatable use cases, improve output quality, and drive business outcomes • Act as connective tissue between Product, Sales, Customer Success, and Marketing from launch through renewal and expansion

🎯 Anforderungen

• 3+ years of experience in product marketing or relevant customer marketing experience in a B2B SaaS environment • Demonstrated experience developing messaging and positioning for a software product • Experience building or supporting customer reference and/or case study programs • Strong understanding of go-to-market strategy and sales enablement in a SaaS environment • Initiative to use AI-assisted tools to work efficiently as they evolve • Exceptional communication, storytelling, and presentation skills • Bachelor's degree in Marketing, Business, or Communications, or equivalent practical experience • Experience with CPQ, PLM, or other manufacturing/engineering software preferred • Familiarity with customer marketing or advocacy platforms and reference-management tools preferred • Strategic and analytical thinker with a bias for action • Comfortable operating in a fast-paced, high-growth, PE-backed environment • Passionate about building durable customer relationships and community • AI-savvy and curious, comfortable using AI tools in day-to-day marketing work • U.S.-based employees work standard hours of 8:00 am to 5:00 pm Eastern Time; EMEA employees work 08:00 to 17:00 CET • Qualified applicants must complete a 30-minute online pre-employment assessment • Revalize participates in the E-Verify program in certain locations, as required by law

🏖️ Vorteile

• PTO, Sick and Parental Leave • Medical, Dental, and Vision Insurance • 401(k) Plan • Health Savings Account • Life Insurance • Employee Assistance Program • Bonus eligible • Remote work arrangement • Standard working hours of 8:00 am to 5:00 pm Eastern Time for U.S.-based employees and 08:00 to 17:00 Central European Time for EMEA employees • 30-minute online pre-employment assessment

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