Senior Field Marketing Manager, Flow

🕒 vor 26 Tagen

🏄 California, Colorado, +6 weitere Bundesländer – Remote

infoinfo

💵 $94.000 - $168.190 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Autodesk

Autodesk

10.000+ Mitarbeiter

Gegründet 1982

🏗️ Bauwesen

🏭 Fertigung

💼 Beratung

Construction • Manufacturing • Consulting

Autodesk ist ein weltweit führender Anbieter von Software für Designerinnen und Designer, Ingenieurinnen und Ingenieure, Baufachleute und Kreative. Das Unternehmen bietet eine umfassende Suite von Design- und Engineering-Anwendungen, darunter bekannte Produkte wie AutoCAD, Revit und 3ds Max. Über die Design and Make Platform unterstützt Autodesk Fachleute in unterschiedlichsten Branchen dabei, Projekte effizient zu entwerfen, zu visualisieren und zu verwalten – und fördert so Innovation und Nachhaltigkeit in Architektur, Ingenieurwesen, Bauwesen und Fertigung.

Beschreibung

• Own the field marketing plan for Autodesk Flow • Translate sales and business priorities into events, partner activity and digital demand programs • Design and run small, high-touch customer experiences, workshops, roundtables and industry event presence • Run webinars and digital programs, including partner co-hosted formats • Drive qualified traffic into trial and self-serve entry points • Support channel and referral partners as their marketing counterpart at Autodesk • Create partner toolkits, co-marketing assets, event-in-a-box programs, regional customer stories and campaign kits • Manage partner co-marketing plans and accountability for sourced pipeline • Collaborate with the ABM Manager on named-account programs and follow-through • Capture program intelligence to improve targeting, testing and return on investment • Balance named-account work with broader open-net demand • Develop relationships with guilds, associations, practitioner communities and production influencers • Grow a champion and advocacy program that generates referrals and customer stories • Manage multiple concurrent programs end to end, including budgets, timelines, vendors, logistics and stakeholders • Measure and report program impact on engagement, pipeline, opportunity progression and deal size • Use program results and seller feedback to decide what to scale, change or stop

🎯 Anforderungen

• 8+ years in B2B marketing, with the majority in field marketing, event marketing or demand generation • Experience marketing to, or working within, the film, television or post-production industry • Demonstrated ownership of in-person programs from strategy through measurement, including small, high-touch formats of roughly 20–50 attendees • Experience working directly with B2B sales teams against shared pipeline or revenue targets • Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms • Ability to build, track and report on own programs independently • Willingness to travel approximately 30% • Willingness to work occasional evenings and weekends around events and productions • Preferred: Experience building a field marketing or go-to-market program from the ground up • Preferred: Experience in partner or channel marketing, including co-marketing programs and partner enablement • Preferred: Experience supporting an account-based marketing motion • Preferred: Experience with community, advocacy, guild or practitioner-influencer programs • Preferred: Experience with product-led or trial-led acquisition motions • Preferred: Experience in B2B software, SaaS or a high-growth technology environment • Preferred: Familiarity with Folloze, Airtable or comparable marketing and project management platforms

🏖️ Vorteile

• Annual cash bonuses may be included • Stock grants may be included • Comprehensive benefits package • Health and financial benefits • Time away benefits • Everyday wellness benefits • In-person onboarding and/or in-person ID verification may be required

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