Senior Manager, Search Innovation

🕒 vor 3 Monaten

🏈 Alabama, California, +17 weitere Bundesländer – Remote

🏈 Alabama – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦬 Montana – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $110.000 - $125.000 / Jahr

⏰ Vollzeit

🟠 Senior

👔 Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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BEGiN

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

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👥 B2C

Education • B2C

Begin ist ein Unternehmen, das preisgekrönte Lernprogramme für Kinder anbietet, die auf spielerischem Lernen basieren. Das Unternehmen stellt Ressourcen wie digitale Apps, Hands-on-Kits und Premium-Abonnements bereit, um Entwicklungsmeilensteine junger Lernender zu unterstützen, wobei besonderes Augenmerk auf das emotionale Wohlbefinden gelegt wird. In Zusammenarbeit mit bekannten Marken wie der Sesamstraße bietet Begin auch Podcasts an, die Eltern neue Perspektiven auf die Kindererziehung eröffnen. Ihre Programme decken eine Vielzahl von Bildungsthemen ab, darunter Freundlichkeit, Freundschaft und Neugier, mit dem Ziel, die Meilensteine von Kindern in magische Lern- und Entdeckungsmomente zu verwandeln.

Beschreibung

• Lead Organic Search Strategy • Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development. • Balance strong technical and foundational SEO with bold, content-led growth initiatives. • Drive Content Strategy & Creation • Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution. • Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts. • Develop a content ecosystem that supports both traditional search and AI-powered discovery. • Lead AI-Driven Search Growth Innovation • Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows. • Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity. • Own Search & Content Opportunity Modeling • Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value. • Partner Cross-Functionally • Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans. • Influence roadmaps, not just optimize after the fact. • Own Performance & Results • Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders. • Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes. • Be the Search Thought Leader • Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape. • Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

🎯 Anforderungen

• 6 to 9 years of hands on SEO experience with a track record of driving organic growth • Demonstrated success across both content strategy and technical SEO initiatives • Deep expertise in core SEO tools including Google Search Console, AHRefs, Semrush, and similar platforms • Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces • Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building • Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices • Strong analytical skills with the ability to connect search performance to engagement and conversion metrics • Exceptional written and verbal communication skills • Experience working cross functionally with product, design, engineering, and marketing teams.

🏖️ Vorteile

• Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.