Market Access Content Lead

🕒 vor 3 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $110.000 - $180.000 / Jahr

⏰ Vollzeit

🟠 Senior

💰 Account Manager

🦅 H1B-Visum-Sponsor

info

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Blue Matter

Blue Matter

201 - 500 Mitarbeiter

Gegründet 2012

🏥 Gesundheitswesen

📦 Logistik

💼 Beratung

💰 Private Equity Round im 2020-08

Healthcare • Logistics • Consulting

Blue Matter ist ein Beratungsunternehmen, das die Life Sciences Branche bedient. Wir bemühen uns, einen neuen Ansatz in der Beratung zu bringen, mit originellen Ideen, die einen bedeutungsvollen Einfluss erzielen. Unsere Expertise umfasst strategische Beratungsdienstleistungen, Produktstrategien, Marktzugang, Medical Affairs und Datenanalysen, die unseren Kunden dabei helfen, komplexe Entscheidungen im Biopharmasektor zu treffen. Mit einem Fokus auf funktionsübergreifende Strategien und organisatorische Exzellenz ist Blue Matter darauf spezialisiert, Kunden dabei zu unterstützen, optimale Ergebnisse in einem sich rasch entwickelnden Markt zu erzielen.

Beschreibung

• Serve as a primary day-to-day client contact, building trusted relationships and anticipating client needs • Lead client discussions to gather insights, clarify objectives, and pressure-test requests before work begins • Distill client requests — often ambiguous or high-level — into precise, actionable briefs and content direction for manuscript development and the creative team • Manage client expectations proactively around scope, timelines, feedback cycles, and MLR requirements • Provide “on-the-spot” content recommendations in client meetings, backed by market access expertise • Identify opportunities to expand and deepen client engagements • Work closely with designers and production teams to ensure copy and visuals integrate seamlessly for maximum impact • Work closely with agency project management and traffic team to manage timelines and deliverables across multiple concurrent projects with minimal oversight • Serve as the “Strategic Guardrail” during the creative process, ensuring that design elements enhance rather than distract from the core access message • Interpret and apply strategic inputs from clients and consulting teams to develop brand narratives that resonate with payer stakeholders • Own manuscript development end to end: synthesize, outline, draft, edit, and finalize content manuscripts — complete, referenced, annotated copy documents — that serve as the blueprint for the art team’s design and execution of each deliverable • Write clear, accurate, and persuasive content for market access audiences, including payers, formulary decision-makers, HCPs, and policy influencers • Translate complex clinical, health economics, and policy information into concise, engaging messages and narratives tailored to specific audiences • Lead the drafting and development of core market access materials, including, but not limited to: payer value propositions; reimbursement, billing, medical exceptions, and coverage guides; objection handlers; formulary flashcards; HEOR and RWE data summaries; patient access brochures and educational materials; prior authorization forms and instructions; pull-through toolkits; payer and HCP email campaigns; interactive PDFs; infographics; leave-behinds; sales aid copy; payer- and HCP-focused microsite content; and training slide decks for account teams • Deliver manuscripts that are “design-ready” — with clear structure, hierarchy, callouts, references, and annotations — so the creative team can execute efficiently and accurately • Maintain manuscript quality and consistency across concurrent projects, from first draft through MLR submission and final release • Ensure content aligns with brand tone, compliance guidelines, and legal/regulatory requirements (e.g., FDA, OPDP) • Support the medical/legal/regulatory (MLR) review process, incorporating feedback while maintaining clarity and persuasiveness

🎯 Anforderungen

• 5–8+ Years of Healthcare Communications : Proven, verifiable track record in pharmaceutical or healthcare messaging, with deep roots in Market Access, Payer Marketing, or HEOR communications — this role requires established expertise, not on-the-job learning of the fundamentals • Client Management Experience : Demonstrated success owning client relationships in an agency or consultancy setting, including translating loosely defined client asks into structured briefs and deliverables • Entrepreneurial Self-Sufficiency : A self-starter who operates with urgency and minimal direction, comfortable with ambiguity, and accountable for outcomes from kickoff through delivery • Exceptional Manuscript & Writing Skills : Ability to serve as a “Strategic Storyteller,” with a portfolio demonstrating the ability to turn complex pharmaceutical data into persuasive, clear, and audience-appropriate content — and to structure that content into design-ready manuscripts that art and production teams can execute against • Data Translation Expertise : Mastery in interpreting clinical data, health economics, and policy shifts, with the ability to translate these “strategic inputs” for non-clinical payer and provider audiences • U.S. Payer Landscape Literacy: A functional understanding of the U.S. reimbursement ecosystem, including formulary decision-making, PBM dynamics, coding/billing pathways, and value-based messaging • Creative Collaboration : Experience partnering with art directors, designers, and digital production teams to develop integrated campaigns where copy and visuals work in tandem • MLR & Technical Proficiency : Deep experience navigating the Medical/Legal/Regulatory (MLR) review process, including working competency within the Veeva Vault platform for submissions and markups • Regulatory Rigor : Solid working knowledge of industry compliance standards, including fair balance, ISI requirements, referencing standards, and the distinction between promotional and non-promotional materials • Educational Background : Bachelor’s degree in Communications, Life Sciences, Marketing, or Journalism; an advanced degree (MPH, MS, MBA, or similar) is highly regarded • Agency or Consultancy Experience : Prior experience in a fast-paced agency or strategic consultancy, featuring the confidence to lead client discussions and provide “on-the-spot” content recommendations • Startup Agility : Comfortable operating in a “scrappy,” high-growth, or small-agency environment where adaptability is key, deadlines are often tight, and everyone contributes beyond their job description • Operational Excellence : Highly organized and detail-oriented, with the ability to manage the nuances of multiple concurrent projects without losing sight of the strategic “big picture"

🏖️ Vorteile

• 401k - generous employer match with immediate vesting and financial planning resources • Comprehensive medical, dental and vision coverage options effective day 1 of employment • Flexible spending account (FSA) or Health Savings Account (HSA) • Company paid insurances including Short- and Long-Term Disability and Life insurance as well as additional voluntary options • Paid parental leave for all new parents • Health & Wellness Benefit (e.g., gym memberships; $1000 reimbursement annually) • Employee Assistance Program • Generous paid time off including vacation, sick days, floating and company holidays

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