Referral & Lifecycle Marketing Lead

🕒 vor 1 Monat

🌽 Illinois, New York, +1 weitere Bundesländer – Remote

infoinfo

💵 $209.500 - $286.900 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Capital One

Capital One

10.000+ Mitarbeiter

🏦 Bankwesen

💳 Fintech

💸 Finanzen

💰 Post-IPO Equity im 2023-05

Banking • Fintech • Finance

Capital One ist ein Finanzdienstleistungsunternehmen, das sich auf Kreditkarten, Banken und Kredite spezialisiert hat. Das Unternehmen ist dem Innovationsgedanken verpflichtet und kombiniert Technologie- und datengesteuerte Strategien, um das Kundenerlebnis zu verbessern und seine Bankdienstleistungen zu optimieren. Capital One legt zudem großen Wert auf Vielfalt, Inklusion und eine kooperative Arbeitskultur und bietet eine Vielzahl von Arbeitsmöglichkeiten in verschiedenen Bereichen, darunter Finanzen, Technologie und Kundenservice.

Beschreibung

• Own the end-to-end strategy for user engagement, lifetime value, and profitable product-led growth • Serve as the financial and analytical strategist for product-led growth initiatives • Recruit, hire, and lead a high-performing growth team • Partner with Product to shape user experiences that drive growth and long-term engagement • Own financial numbers, opportunity sizing, and offer economics • Develop business strategies supporting growth, profitability, and competitive success • Manage and develop analysts; coach and mentor associates • Develop product and pricing strategies and lead product-level data modeling and analytics • Lead direct-to-consumer marketing and strategic intent for retail-channel products • Build customer insights informing new experiences, technology, and go-to-market strategies • Improve credit performance through trend analysis, risk modeling, hypothesis testing, monitoring, and analysis • Manage business requirements and execute product strategy • Oversee multiple projects and programs concurrently • Collaborate with IT, Sales, Operations, Finance, and other Capital One teams • Drive quality, volume, service, and profitability improvements

🎯 Anforderungen

• Bachelor’s Degree • At least 4 years of experience performing quantitative analysis • At least 4 years of experience performing qualitative analysis • At least 2 years of experience performing people management • At least 2 years of experience performing project management • Demonstrated interest and aptitude for AI • Ability to use AI in personal projects, AI-driven development environments, or AI-agent automations • Strong quantitative and analytical orientation • Strong business judgment, leadership, and integrity • People leadership experience • Strong executive communication skills • Strategic influencing, interpersonal, and negotiation skills • Results orientation in uncertain and dynamic environments • Preferred: Master’s Degree • Preferred: 2+ years of experience in financial services • Preferred: 1+ year of experience in consulting

🏖️ Vorteile

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI) • Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being • Sponsorship for employment authorization may be considered for a new qualified applicant • Remote work opportunity

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