Head of Brand & Marketing

Stelle nicht auf LinkedIn

🔥 vor 10 Stunden

🏄 California – Remote

🏄 California – Remote

⏰ Vollzeit

🔴 Experte

🎡 Marketing

Jetzt Bewerben

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Career Hire5

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 2019

🎯 Rekrutierung

📚 Bildung

Recruitment • Education

Career Hire5 ist eine Plattform für Karriereberatung und Rekrutierungsdienste, die Arbeitssuchenden dabei hilft, Vorstellungsgespräche und Jobangebote durch maßgeschneiderte Karrierepläne, Optimierung von Lebensläufen und LinkedIn-Profilen, simulierte Vorstellungsgespräche und Unterstützung beim Onboarding zu sichern. Das Unternehmen konzentriert sich darauf, Kandidaten in US-basierten Remoterollen zu platzieren, und bietet Schulungen, Interviewcoaching und Ratschläge zur kulturellen Anpassung für diejenigen, die international umziehen. Hire5 kooperiert auch mit Arbeitgebern und verfügt über Erfahrung in der Fernanstellung für viele US-Unternehmen, indem es Rekrutierungskompetenz mit kandidatenorientierter Karriereentwicklung kombiniert.

Beschreibung

• Own brand strategy and category narrative. • Lead the marketing plan that turns shelf placement into shelf velocity — demo strategy, in-store activation, retail-specific campaigns, and the cross-channel push that supports each new account. • Manage external PR partners, drive founder-led press, and own relationships with key women's health, lifestyle, and trade press. • Scale our Health Professional Ambassador Program, building partnerships with MDs, RDs, and women's health practitioners and creating the operational backbone that makes those relationships durable. • Build a content strategy — across social, owned, podcast partnerships, and SEO — that establishes The Cycle as the authoritative voice in the space. • Build community programming through events, retail activations, and digital community infrastructure, working with our retail partners to create in-store experiences that drive trial and retention. • Own a meaningful marketing budget and be accountable for clear, founder-aligned metrics: trial rates, repeat purchase, unaided category recall, organic search volume, and ambassador roster growth.

🎯 Anforderungen

• 5–10 years of experience in brand and marketing roles at CPG companies, with at least 2–3 years at the Director level or equivalent. • Direct experience scaling a CPG brand through national retail launch. • Functional health, wellness, supplement, or beverage experience strongly preferred. Women's health experience is a major plus. • Hands-on operator mindset. You've personally written copy, briefed creative, managed PR, run paid media, and built ambassador programs — not just managed people who did those things. • Track record of working with limited resources. Big-CPG-only backgrounds without startup experience are unlikely to be a fit. • Excellent founder-collaborator instincts. You know how to push back, when to align, and how to translate founder vision into operational reality.

🏖️ Vorteile

• Remote-first: Work from anywhere in the US. • Health benefits: Standard medical, dental, vision. • Real ownership: This role reports directly to the founder. You will set the marketing agenda for the company. • A genuinely kid-friendly culture: We're a team of parents building a brand for women, and we mean it when we say family comes first. Bring your kids on calls. Build your day around school pickups and nap schedules. Take the meeting from the carpool line. We trust you to get the work done — and we never want you to feel like you have to choose between being present at work and being present at home. • Travel is expected and covered — retail and community activations mean you'll be on the road.