Product Marketing Lead

Stelle nicht auf LinkedIn

🕒 vor 3 Monaten

🌐 Schweden, Vereinigtes Königreich – Remote

🇸🇪 Schweden – Remote 🇬🇧 Vereinigtes Königreich – Remote

⏰ Vollzeit

🟠 Senior

🎁 Produktmarketing

👻 Geisterscore 48%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Lebenslauf hochladen

Aico - Intelligent Financial Close Automation

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

🏗️ Bauwesen

🏭 Fertigung

📦 Logistik

💰 Private Equity Round im 2016-12

Construction • Manufacturing • Logistics

Aico, der künstlich intelligente Mitarbeiter, bringt disruptive digitale Transformation in Finanzabteilungen von mittelständischen und großen Unternehmen auf der ganzen Welt.

Beschreibung

• Own and continuously evolve the product marketing strategy aligned with company growth objectives and product roadmap • Develop deep understanding of the market, buyers, users, competitors and customer problems • Define and maintain product portfolio positioning, value proposition and differentiated narrative • Establish product marketing frameworks, templates and ways of working • Define and own a tiered launch framework • Determine release tiers, orchestrate cross-functional plans and run launches end to end • Define standard launch deliverables, timelines and roles • Run a launch calendar and coordinate dependencies across product, marketing and go-to-market teams • Build a master messaging framework with value propositions, pillars, proof points and persona-specific messages • Tailor messaging for internal audiences including support, professional services, presales, account managers, marketing and executives • Tailor messaging for partners, customers, press and analysts • Lead analyst and press relations content and engagement • Collaborate with product managers to align messaging and launches with the roadmap • Equip sales and presales with pitch decks, playbooks, competitive battlecards, demo narratives and ROI tools • Partner with sales enablement on product knowledge and messaging for onboarding and training • Support customer success and account management with expansion narratives driving adoption, cross-sell and upsell • Develop customer-facing content including case studies, references, web and campaign content • Run competitive intelligence and win/loss analysis, feeding insights to product and go-to-market teams

🎯 Anforderungen

• 5+ years' experience within a product marketing function, ideally in B2B SaaS • Proven track record building product marketing strategy and leading product launches of varying scale, from minor releases to new-to-market products • Expertise in positioning and messaging for both technical and business audiences, internal and external • Demonstrable commercial impact on new-logo acquisition and on cross-sell / upsell and recurring revenue • Strong cross-functional partnership with product management, marketing, sales enablement and customer success • Excellent storytelling, written and verbal communication, and ability to influence without authority • Analytical, data-driven approach to measuring and optimising product marketing performance • Experience defining or rolling out a tiered launch framework • Experience building, mentoring or leading a product marketing team, or clear ambition and aptitude to do so • Familiarity with financial operations, subscription/recurring-revenue business models, or the market domain • Relevant product marketing certification, e.g. Pragmatic Institute or Product Marketing Alliance • Experience with analyst and press relations

🏖️ Vorteile

• Competitive compensation package • Strong benefits package including flex hours and wellness allowances • Remote/Hybrid working options • Private equity–backed growth journey with strong strategic direction • Opportunity to grow into a leadership position • Permanent, full-time employment