Product Manager – Enrollment

Stelle nicht auf LinkedIn

🔥 vor 59 Minuten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

✅ Produktmanager

👻 Geisterscore 13%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Ceresti Health

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 2013

🏥 Gesundheitswesen

⚕️ Krankenversicherung

🤝 B2B

💰 €11.726.799 Venture Round - Ceresti Health im 2025-08

Healthcare • Healthcare Insurance • B2B

Ceresti Health ist ein technologiegestütztes Pflegeunternehmen, das mit Krankenkassen und Accountable Care Organizations (ACOs) zusammenarbeitet, um pflegende Angehörige von Menschen mit Demenz zu unterstützen. Das Unternehmen kombiniert risiko-stratifizierte Datentransparenz, die auf Schadensdaten basiert, Weiterbildung für Pflegepersonen, eine tablettengestützte Plattform und wöchentliche persönliche Pflege-Navigatoren, um die Einhaltung von Pflegeplänen zu verbessern, Lücken bei den sozialen Gesundheitsdeterminanten zu schließen und proaktiv Veränderungen im Zustand der Patienten zu erkennen. Das von Ceresti geführte Programm für Pflegepersonen hat unabhängig validierte Ergebnisse, die erhebliche Reduzierungen vermeidbarer Krankenhausaufenthalte und der medizinischen Kosten pro Patient zeigen, und bietet ergebnisbasierte Verträge ohne Risiko für Zahler.

Beschreibung

• Own the vision, strategy, and roadmap for technology driving caregiver enrollment from first touch through activation on the Ceresti platform • Translate company growth targets into a prioritized roadmap of enrollment initiatives • Build business cases and size enrollment opportunities against required investment • Balance near-term conversion improvements with zero-to-one growth initiatives across channels, partners, and markets • Lead cross-functional initiatives spanning marketing, sales, operations, clinical, data, and engineering without direct reporting lines • Partner with marketing on campaign strategy, channel mix, messaging, and lead-to-enrollment handoff • Partner with outbound call operations to turn frontline insights into product, process, automation, and tooling improvements • Define product requirements, user stories, and acceptance criteria; work with engineering to scope, prioritize, and ship • Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration • Own HubSpot as the system of record for enrollment, including lifecycle stages, pipelines, properties, automation, and reporting • Own outbound call technology, including dialing, queueing, call routing, scripting, disposition capture, and AI-assisted agent tooling • Own technology for efficient inbound lead handling • Own the product side of Ceresti websites, ensuring landing pages and forms flow into the correct enrollment pipelines with accurate attribution • Ensure trustworthy data flows across marketing, CRM, telephony, and platform systems • Own caregiver onboarding from acceptance through activated, engaged platform user • Partner with platform product and engineering teams to ship empathetic, simple, fast-to-value onboarding experiences • Reduce friction, drop-off, and time-to-activation throughout onboarding • Own the handoff from enrollment into ongoing engagement and coaching • Define and instrument the enrollment funnel, including stage definitions, conversion rates, channel and cohort performance, and cost per enrollment • Build reporting and dashboards providing a shared, real-time view of enrollment performance • Run continuous experimentation by forming hypotheses, designing tests, measuring results, iterating quickly, and scaling successful approaches • Combine quantitative funnel data with qualitative caregiver feedback to identify constraints and deliver business outcomes

🎯 Anforderungen

• BS/BA degree or higher • 3+ years of experience as a Product Manager or equivalent, ideally owning growth, enrollment, or acquisition funnels • Demonstrated track record of leading cross-functional teams and driving outcomes through influence rather than authority • Experience owning a funnel end to end, including defining metrics, running experiments, and moving conversion • Hands-on experience with CRM and marketing automation platforms as the system of record for a funnel; HubSpot strongly preferred • Experience with outbound, contact center, or sales engagement technology is a strong plus • Experience building or managing onboarding experiences, self-serve flows, or referral programs • Experience working with AI-enabled products, personalization systems, or data-driven user experiences is a strong plus • Experience translating user needs and business goals into shipped product features and user experiences • Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required • Experience in healthcare or caregiving is a strong plus • Strong product judgment with a user-centered mindset • Strong analytical skills; fluency in funnel metrics, cohort analysis, and experiment design • Highly experiment-oriented, with a bias toward testing and measuring over debating • Proven ability to lead and influence cross-functional groups without direct reporting lines • Comfortable with HubSpot CRM workflows, automation, and reporting • Comfortable in analytics and BI tooling; able to get to an answer in the data without waiting on someone else • Ability to design intuitive experiences for complex or emotionally sensitive user journeys • Strong judgment around applying AI responsibly in emotionally sensitive user experiences • Excellent written and verbal communication skills • Highly collaborative; able to build trust across functions • Organized, pragmatic, and execution-focused • Curious, adaptable, and comfortable learning new domains • High integrity, transparency, and ownership mindset • Must be able to pass a background check

🏖️ Vorteile

• No benefits, perks, or compensation extras are specified in the posting

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