Senior Field Marketing Manager

🕒 vor 2 Monaten

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Chainalysis Inc.

Chainalysis Inc.

501 - 1000 Mitarbeiter

🔌 API

💳 Fintech

🔒 Cybersecurity

💰 €170.000.000 Series F im 2022-05

API • Fintech • Cybersecurity

Chainalysis ist die führende Blockchain-Datenplattform, die Blockchain-Intelligence-Lösungen für verschiedene Sektoren bereitstellt, darunter Strafverfolgungsbehörden, Aufsichtsbehörden, Finanzinstitute und zentralisierte Krypto-Börsen. Das Unternehmen unterstützt Organisationen dabei, Krypto-Herausforderungen zu bewältigen, die Einhaltung von Vorschriften (Compliance) sicherzustellen und Risiken im Zusammenhang mit Kryptowährungstransaktionen durch innovative Lösungen und Insights zu minimieren. Mit einem F&E-Hub namens Chainalysis Labs treibt das Unternehmen die Weiterentwicklung von Blockchain-Intelligence voran und unterstützt eine sicherere digitale Wirtschaft.

Beschreibung

• Develop and execute regional demand generation strategies that drive pipeline growth across the U.S. and Canadian markets • Partner closely with regional sales leadership to identify priority accounts, target segments, and strategic marketing opportunities • Plan and execute high-impact field marketing programs including executive roundtables, customer events, industry conferences, and targeted campaigns • Collaborate with product marketing, digital marketing, communications, and events teams to deliver integrated campaigns that support regional business goals • Manage and measure marketing programs that generate qualified leads, accelerate deals, and support revenue growth • Identify opportunities to deepen engagement with financial institutions, crypto companies, and other private sector organizations across North America • Translate market insights and customer feedback into actionable marketing strategies and messaging • Track and analyze campaign performance, using data and KPIs to refine and optimize regional marketing program

🎯 Anforderungen

• 5–7 years of experience in field marketing, demand generation, or B2B marketing roles • Experience partnering closely with enterprise sales teams to generate pipeline and accelerate deals • Strong experience running regional marketing programs including events, executive roundtables, and integrated campaigns • Experience marketing to financial services, technology, cybersecurity, or cryptocurrency companies • Excellent project management skills and the ability to manage multiple priorities across stakeholders • Strong analytical mindset with experience measuring marketing performance and optimizing programs based on KPIs • Exceptional written and verbal communication skills • A proactive, ownership-oriented mindset with the ability to operate in a fast-moving environment • Willingness to travel up to approximately 30% for regional events, customer meetings, and internal programs • Nice to have experience: Experience working in the cryptocurrency, blockchain, fintech, or cybersecurity industries • Experience marketing to public sector organizations or government stakeholders • Experience working in a high-growth technology company or startup environment • Familiarity with account-based marketing (ABM) strategies and enterprise sales cycles

🏖️ Vorteile

• Offers Equity • Offers Bonus

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