VP, Growth Marketing

Stelle nicht auf LinkedIn

🕒 vor 16 Tagen

🗽 New York – Remote

🗽 New York – Remote

💵 $220.000 - $260.000 / Jahr

⏰ Vollzeit

🔴 Experte

📈 Growth-Marketing-Manager

Jetzt Bewerben

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Cision France

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1867

🤝 B2B

📱 Medien

B2B • Media • Marketing

Cision France ist ein führendes Kommunikationsunternehmen, das sich auf Public Relations (PR), Media Monitoring sowie digitale Marketinglösungen spezialisiert hat. Das Unternehmen unterstützt mehr als 50. 000 Kommunikationsverantwortliche dabei, die Markensichtbarkeit und -wirkung im Medienumfeld zu steigern – mit umsetzbaren Insights und verlässlichen Informationen. Das umfassende Leistungsportfolio umfasst die Verwaltung von Mediendatenbanken, die Verbreitung von Pressemitteilungen, Media Intelligence und Analytics, um Organisationen dabei zu helfen, ihre Zielgruppen effektiv zu erreichen und die Wirkung ihrer Kommunikationsstrategien zu messen.

Beschreibung

• Own Global Demand & Growth Outcomes • Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact. • Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps. • Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps. • Build & Scale a High‐Impact Demand Engine • Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing. • Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline. • Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization. • Support expansion into new markets and geographies with scalable, repeatable demand frameworks. • Partner Across the Go‐To‐Market Organization • Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration. • Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases. • Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events. • Operate with Rigor & Modernize How We Work • Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations. • Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership. • Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness. • Build & Lead a High‐Performing Team • Build, coach, and scale a global team across demand generation, growth marketing, and performance functions. • Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution. • Establish operating rhythms that create accountability, speed, and continuous improvement.

🎯 Anforderungen

• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing • 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams • Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments • Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms) • Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships • Excellent executive communication and storytelling skills.

🏖️ Vorteile

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities