Account Director, Paid Media

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Clients Blackbox, Inc.

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1 - 10 Mitarbeiter

Gegründet 2021

🤝 B2B

💸 Finanzen

B2B • Finance

<Clients Blackbox, Inc. > ist eine Agentur für Performance-Branding und Nachfragegenerierung, die mit registrierten Anlageberatern (RIA) zusammenarbeitet, um wohlhabende Kunden kurz vor dem Ruhestand durch bildungsorientiertes digitales Marketing zu gewinnen. Sie bieten einen vollständig verwalteten Rundum-Service, der Video-Scripting, Content-Erstellung, proprietäre Zielgruppenansprache (einschließlich HNW-Datensätzen), Echtzeit-Optimierung und RIA-fokussierte, compliance-bewusste Prozesse umfasst. Das Unternehmen legt Wert auf messbaren ROI und Markenwertwachstum und hebt den Status als Meta Business Partner sowie verfolgte Metriken aus umfangreichen Anzeigentests und Terminvereinbarungen hervor.

Beschreibung

• Own client accounts and serve as the primary point of contact • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps • Send bi-weekly performance reports 24 hours before scheduled calls • Build trust and relationships that drive renewals and referrals • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking • Manage campaign budgets, audience targeting, bid strategies, and creative testing • Monitor daily performance and make adjustments to hit cost per appointment targets • Troubleshoot underperforming campaigns and develop intervention strategies • Write ad copy and video sales letter scripts for financial services audiences • Develop hooks, angles, and messaging variations for testing • Collaborate with video editors on creative production • Use AI tools to accelerate copywriting while maintaining quality • Set up tracking, pixels, and conversion events • Configure Calendly integrations, Zapier automations, and lead routing • Troubleshoot technical issues between ad platforms and client systems

🎯 Anforderungen

• 5+ years of experience in paid media, specifically Meta advertising • Experience managing multiple client accounts simultaneously • Proven track record of hitting performance targets and retaining clients • Strong copywriting skills with ability to write compelling ad copy and scripts • Experience with conversion tracking, pixels, and basic marketing automation • Preferred Experience • Experience in the financial services vertical. • Understanding of lead generation and appointment-setting campaigns. • Familiarity with video sales letter marketing methodology. • Experience with high-ticket, considered purchase funnels. • Skills and Attributes • You take ownership. • When something breaks, you fix it. • You don't wait for someone to tell you what to do. • Strong communicator who can explain performance data to non-technical clients. • Detail-oriented but able to move fast. • Comfortable with direct client interaction and accountability for results. • You want to be the person responsible, not one of three people sharing responsibility.

🏖️ Vorteile

• Paid Time Off (Vacation, Sick & Public Holidays) • Training & Development • Work From Home • Flexible Schedule • Performance Bonus