Senior VSL Strategist

🕒 vor 29 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $90.000 - $125.000 / Jahr

⏰ Vollzeit

🟠 Senior

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Clients Blackbox, Inc.

Clients Blackbox, Inc.

1 - 10 Mitarbeiter

Gegründet 2021

📣 Marketing

🤝 B2B

💸 Finanzen

Marketing • B2B • Finance

<Clients Blackbox, Inc. > ist eine Agentur für Performance-Branding und Nachfragegenerierung, die mit registrierten Anlageberatern (RIA) zusammenarbeitet, um wohlhabende Kunden kurz vor dem Ruhestand durch bildungsorientiertes digitales Marketing zu gewinnen. Sie bieten einen vollständig verwalteten Rundum-Service, der Video-Scripting, Content-Erstellung, proprietäre Zielgruppenansprache (einschließlich HNW-Datensätzen), Echtzeit-Optimierung und RIA-fokussierte, compliance-bewusste Prozesse umfasst. Das Unternehmen legt Wert auf messbaren ROI und Markenwertwachstum und hebt den Status als Meta Business Partner sowie verfolgte Metriken aus umfangreichen Anzeigentests und Terminvereinbarungen hervor.

Beschreibung

• Own a portfolio of client accounts and serve as the primary strategic point of contact • Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps • Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls • Translate performance data into clear recommendations and strategic decisions • Build client relationships that support retention, renewals, and referrals • Proactively identify and address account risks and opportunities • Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking • Manage budgets, audiences, bid strategies, account structure, and creative testing • Monitor daily performance against cost-per-appointment and other key acquisition metrics • Diagnose underperforming campaigns and determine where changes are most likely to improve results • Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables • Write direct-response ad copy and video sales letter scripts for financial services audiences • Develop hooks, angles, offers, and messaging variations for testing • Use performance data to generate new creative and messaging hypotheses • Collaborate with video editors and provide clear creative direction • Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment • Set up and troubleshoot tracking, Meta pixels, and conversion events • Configure Calendly integrations, Zapier automations, and lead-routing workflows • Identify and resolve technical issues between advertising platforms and client systems • Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems • Report to the Associate Director of Operations and remain accountable for client performance, relationships, and retention

🎯 Anforderungen

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility • Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations • Proven ability to manage campaigns toward defined performance targets while supporting client retention • Strong direct-response copywriting skills, including ad copy and scripts • Experience developing and testing creative concepts, hooks, angles, and messaging • Experience with conversion tracking, pixels, and basic marketing automation • Strong communication, organization, analytical, and problem-solving skills • Preferred: Financial services marketing • Preferred: Lead-generation and appointment-setting campaigns • Preferred: Video sales letter marketing • Preferred: High-ticket or considered-purchase funnels • Preferred: Performance marketing agency experience • Preferred: Direct-response advertising

🏖️ Vorteile

• Paid Time Off, including vacation, sick time, and public holidays • Training & Development • Work From Home • Flexible Schedule • Performance Bonus

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