Marketing & Content Development Manager

Stelle nicht auf LinkedIn

🕒 vor 23 Tagen

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Bertelsmann SE & Co. KGaA

Bertelsmann SE & Co. KGaA

10.000+ Mitarbeiter

💼 Beratung

📣 Marketing

📱 Medien

Consulting • Marketing • Media

Bertelsmann SE & Co. KGaA ist ein globales Medien- und Bildungsunternehmen, das sich aus einem 1835 gegründeten kleinen Buchverlag zu einer vielfältigen Organisation mit über 80. 000 Mitarbeitenden weltweit entwickelt hat. Das Unternehmen betreibt verschiedene Geschäftseinheiten, darunter die RTL Group, Penguin Random House, BMG, die Arvato Group, Bertelsmann Marketing Services und die Bertelsmann Education Group, die in rund 50 Ländern Beschäftigungsmöglichkeiten bieten. Bertelsmann setzt sich für einen gerechten und inklusiven Arbeitsplatz ein und fördert Eigeninitiative, Kreativität und vielfältige Perspektiven in der Belegschaft.

Beschreibung

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings. • Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels. • Partner with Christian authors to develop, pitch, and launch new digital products and experiences. • Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market. • Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials. • Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints. • Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

🎯 Anforderungen

• Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline • Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences. • Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media. • Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred. • Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Marketing, Communications, Journalism or equivalent professional experience

🏖️ Vorteile

• Comprehensive Medical, Dental, and Vision Insurance • PTO, Pay in Lieu of Time Off, and Shared Leave • Paid Holidays + Floating Holiday • 401k Match • Company paid Short-Term & Long-Term Disability • Company paid $50K Life/AD&D Insurance • Emergency Savings Account + Company Contribution • Flexible Spending • Gym Membership Discounts • Professional Development & Education Assistance • Employee Assistance Program (EAP) for you & family

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