Field Marketing Manager

🕒 vor 3 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Cresta

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

☁️ SaaS

🤖 Künstliche Intelligenz

🏢 Unternehmen

SaaS • Artificial Intelligence • Enterprise

Cresta ist eine Enterprise‑AI‑Plattform, die darauf ausgelegt ist, die Performance von Contact Centern durch die Integration menschlicher und virtueller Agenten zu steigern. Das Unternehmen bietet Tools wie Conversation Intelligence, Agent Assist und Virtual Agents, die generative KI in Echtzeit nutzen, um die Customer Experience zu verbessern, Umsatzwachstum zu fördern und die Produktivität der Agenten zu erhöhen. Mit seiner KI‑Plattform hilft Cresta Unternehmen in Branchen wie Finanzdienstleistungen, Telekommunikation und Handel, Kosten zu senken und die Effizienz zu steigern, indem Kundeninteraktionen in umsetzbare Erkenntnisse verwandelt werden. Durch den Fokus auf Verhaltensweisen, die Geschäftsergebnisse beeinflussen, will Cresta den Standard im Kundenservice anheben und den Return on Investment (ROI) für seine Kunden maximieren.

Beschreibung

• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success. • Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance. • Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration • Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations) • Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps • Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value • Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration • Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy • Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact • Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions • Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement • Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

🎯 Anforderungen

• Bachelor’s degree or equivalent practical experience • 3–5 years of experience in B2B field/event marketing or integrated campaign roles • Strong project management capabilities—able to juggle multiple programs at once • Excellent communicator who can influence up, down, and across functions • Analytical mindset with experience in reporting on event performance and ROI • Experience with AI, Contact Center, or Customer Experience solutions (preferred) • Experience supporting account-based field strategies (preferred) • Previous sales/SDR experience or strong familiarity with sales processes (preferred) • Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly (preferred)

🏖️ Vorteile

• Medical, dental, and vision plans that are designed to fit you and your family’s needs. • Flexible vacation time to promote a healthy work-life blend. • Paid parental leave to support you and your family. • Monthly Gym & Phone allowance • Work from home office stipend to help you succeed in a remote environment. • Lunches and dinners included for in-office employees via Grubhub