Advertising Director

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Custom America

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2012

🏨 Gastgewerbe

📦 Logistik

✈️ Reisen

Hospitality • Logistics • Travel

Custom America ist ein spezialisiertes High-Tech-Lösungsunternehmen, das sich auf die Bereitstellung professioneller Druck-, Scan- und Datenerfassungslösungen für verschiedene Sektoren, einschließlich Einzelhandel, Gesundheitswesen und Transport, konzentriert. Sie bieten eine Reihe von hochwertigen Hardware- und Softwareprodukten wie POS-Druckern, Selbstbedienungskiosken und mobilen Computern an, die darauf abzielen, Dienstleistungen zu automatisieren und die Abläufe in spezialisierten Märkten zu verbessern. Custom America ist in Nord-, Mittel- und Südamerika tätig und engagiert sich für Innovation und Kundenservice, um Unternehmen eine solide Unterstützung und umfassende Lösungen zu bieten.

Beschreibung

• The Director of Advertising is responsible for leading Generali's B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. • Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust. • This role owns the strategy, execution, and optimization of paid advertising across search, social, display, and emerging AI-driven platforms. • The Director leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali's presence. • Lead Generali's advertising strategy across AI-powered platforms (e.g., Google AI Overviews, Microsoft Copilot Ads, conversational ad formats). • Partner with analytics and content teams to optimize ad copy and landing pages. • Evaluate emerging AI ad products and determine strategic fit for the brand. • Directly manage the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels. • Integrate paid media with email, social, community engagement, and website optimization efforts. • Use data to identify optimization opportunities, improve conversion rates, and reduce acquisition costs.

🎯 Anforderungen

• 8-12 years experience in digital advertising, performance marketing, or growth marketing. • Proven success managing multi-channel paid media programs with significant budgets. • Experience leading teams across multiple digital disciplines (email, social, analytics, paid media). • Strong understanding of AI-driven advertising and emerging ad formats. • Expertise with Google Ads, Meta Ads, and programmatic platforms. • Strong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics). • Experience with ad campaign testing and audience segmentation. • Excellent communication and presentation skills. • Ability to work cross-functionally and influence stakeholders at all levels. • Strong project management and organizational skills. • Preferred: Experience in travel, insurance, or other regulated industries. • Preferred: Experience with SQL. • Preferred: Experience managing agency partners and large advertising budgets.

🏖️ Vorteile

• Generous Employer contribution for health, dental, and vision insurance • Paid Maternity and Paternity Leave • Scholarship Program for Employee Dependents • Company match on 401k • Employee Assistance Program (EAP) • Company paid short-term and long-term disability insurance • Company paid life insurance • Voluntary Pet Insurance • Voluntary Legal Benefit • Discounts on travel insurance • Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)