Marketing Specialist

🕒 vor 1 Tag

🤠 Texas – Remote

infoinfo

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of CYPHER Learning

CYPHER Learning

51 - 200 Mitarbeiter

Gegründet 2009

☁️ SaaS

🤖 Künstliche Intelligenz

📚 Bildung

💰 €40.000.000 Private Equity Round - CYPHER Learning im 2021-06

SaaS • Artificial Intelligence • Education

CYPHER Learning ist eine KI-gestützte Lernplattform, die ein unternehmensgerechtes Lernmanagementsystem (LMS) und eine Learning Experience Platform (LXP) mit KI-gestützter Kursentwicklung, personalisierten Lernagenten, Kompetenzmanagement, Automatisierung und Analytics kombiniert. Sie bedient Unternehmen, akademische Institutionen und erweiterte Unternehmen, um die Kurserstellung zu optimieren, personalisierte Schulungen (Mitarbeitereinarbeitung, Schulung von Kunden/Partnern, Compliance, Vertriebsförderung) bereitzustellen und Lernergebnisse zu messen, während sie White-Labeling und die Verwaltung mehrerer Organisationen unterstützt.

Beschreibung

• Plan, coordinate, and execute in-person and virtual events, including logistics, timelines, vendors, promotion, execution, and post-event follow-up • Manage regional marketing programs, including third-party review platforms, analyst firm relationships, and media and promotional opportunities • Evaluate marketing opportunities and recommend activities based on regional priorities and business needs • Develop and execute demand-generation programs supporting pipeline generation, engagement, and growth across North America • Support content and social media programs aligned with broader marketing priorities and regional needs • Identify and secure customer participation in case studies, testimonials, and other customer advocacy initiatives • Support email nurture and other email marketing programs, using performance results to recommend optimization • Analyze marketing and program performance to identify trends, evaluate effectiveness, and recommend improvements • Collaborate with the global Marketing team and cross-functional partners • Perform all other duties as assigned

🎯 Anforderungen

• 3–5 years of experience in marketing, with hands-on experience executing marketing programs and campaigns • Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives • Experience coordinating in-person and virtual events from planning through execution • Strong organizational and project management skills • Ability to manage multiple programs and priorities simultaneously • Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions • Excellent written and verbal communication skills • Strong attention to detail • Strong collaboration skills and ability to work effectively across teams in a global, fast-paced environment • Adaptability and comfort taking on new responsibilities, shifting priorities, and learning new tools and processes • Experience working in SaaS or B2B technology is preferred • Experience in the LMS, EdTech, or education market is a plus • Copywriting or content development experience is a plus

🏖️ Vorteile

• Competitive compensation package • Professional development opportunities • Supportive work culture • Flexible and accessible remote-first work environment • Inclusive and equitable candidate experience • Equal employment opportunity

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