Field Marketing Specialist

🕒 vor 8 Tagen

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $93.000 - $125.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

Jetzt Bewerben

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DeepHealth

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

🤖 Künstliche Intelligenz

⚕️ Krankenversicherung

☁️ SaaS

💰 €225.000 Grant im 2019-08

Artificial Intelligence • Healthcare Insurance • SaaS

DeepHealth ist ein weltweit führendes Unternehmen im Bereich KI-gestützter Gesundheitsinformatik und bietet innovative Lösungen, die darauf abzielen, die betriebliche Effizienz und das Vertrauen in die Radiologie zu stärken. Als hundertprozentige Tochtergesellschaft von RadNet, Inc. bietet DeepHealth eine umfassende Suite diagnostischer und bildgebender Werkzeuge, darunter das DeepHealth OS, ein wegweisendes cloud-natives Betriebssystem. Ihre KI-gesteuerten Lösungen unterstützen groß angelegte Diagnoseprogramme und optimieren Arbeitsabläufe in Bereichen wie Brust-, Prostata-, Lungen- und Gehirntumorerkennung. DeepHealth arbeitet mit führenden Gesundheitseinrichtungen weltweit zusammen, um radiologische Praktiken zu transformieren und die Versorgung zu verbessern.

Beschreibung

• Execute regional-focused marketing programs aligned to regional commercial priorities, target accounts, pipeline objectives, and revenue goals. • Partner closely with Sales leadership to activate global campaigns through regional programs, account-based marketing initiatives, customer engagement activities, and targeted outreach. • Translate global campaign and product marketing strategies into actionable regional execution plans. • Identify regional market opportunities, customer needs, competitive dynamics, and commercial priorities to inform activation strategy. • Serve as the primary marketing partner to assigned regions Commercial teams. • Develop and adapt sales enablement materials, customer presentations, campaign assets, outreach content, and supporting tools aligned to commercial priorities. • Support pipeline acceleration through account-based marketing initiatives, sales plays, customer engagement programs, and regional activation efforts. • Partner with Commercial teams to support strategic opportunities, customer-facing initiatives, events, campaigns, and deal progression activities. • Drive adoption and consistency of approved messaging, positioning, campaign priorities, and value propositions across region. • Lead regional event activation activities aligned to commercial priorities and pipeline objectives. • Execute event-related planning, outreach, sales enablement, onsite activation, customer engagement, and post-event follow-up activities. • Adapt campaign and event messaging into region-specific activation programs designed to generate measurable commercial outcomes. • Partner with Commercial teams to maximize pipeline generation and opportunity progression resulting from events and customer engagements. • Collaborate with Digital & Growth Marketing, Marketing Operations, Product Marketing, Communications, and Commercial teams to improve campaign effectiveness and pipeline performance. • Capture customer, sales, and market feedback to support messaging refinement, targeting optimization, and go-to-market improvements. • Provide structured market, customer, and competitive insights that support campaign development and product marketing strategy. • Create and adapt customer-facing content, campaign materials, event assets, presentations, sales outreach materials, and account-based marketing content. • Ensure regional marketing activities align with approved messaging, positioning, brand standards, and corporate guidelines. • Track, measure, and communicate program performance, engagement metrics, and regional marketing effectiveness.

🎯 Anforderungen

• Bachelor’s Degree (or equivalent) in marketing, business, communications, healthcare administration or related field • 5+ years of experience in field marketing, demand generation, sales enablement, commercial marketing, campaign marketing, or related marketing disciplines. • Experience supporting sales organizations and driving measurable pipeline contribution.