Marketing Manager

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Dexerto

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

📣 Marketing

💼 Beratung

📱 Medien

💰 Seed Round im 2016-10

Marketing • Consulting • Media

Dexerto ist ein preisgekröntes Medienunternehmen, das an der Spitze der Gaming-Kultur und Unterhaltung steht. Es strebt danach, die führende Anlaufstelle für spannende und informative Berichterstattung über alles rund um Gaming und Entertainment zu sein, mit der Mission, sein Publikum von anfänglicher Neugier bis hin zur Faszination zu führen. Das Unternehmen verzeichnet 61 Millionen monatliche Website-Nutzer, 3,5 Milliarden plattformübergreifende Ansichten im Jahr 2023 und 15 Millionen soziale Follower, was seinen bedeutenden Einfluss und seine Präsenz in der Gaming-Medienbranche unterstreicht. Dexerto arbeitet mit namhaften Unternehmen wie Fnatic und Squarespace zusammen, um ansprechende Inhalte wie Dokumentationen und exklusive hinter den Kulissen Einblicke mit Gaming-Ikonen zu produzieren. Mit Büros in London, Paris und Chicago gestaltet Dexerto weiterhin die Zukunft der Berichterstattung über Gaming und Entertainment-Medien auf globaler Ebene.

Beschreibung

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy • Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries • Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally • Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths • Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications • Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally • Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications • Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility • Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries • Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning • Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification • Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories • Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions • Build systems and processes around award tracking, submission timelines, and supporting materials • Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials • Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives • Develop marketing initiatives that support lead generation and commercial growth • Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness • Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations • Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives • Help improve how Dexerto positions itself against competitors within agency and brand conversations • Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives • Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives • Translate complex audience and performance data into commercially valuable industry stories • Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels • Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns • Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts • Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact • Bring accountability and performance focus to Dexerto’s external marketing activity • Continuously assess industry trends, competitor positioning, and market opportunities.

🎯 Anforderungen

• 5+ years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications • Experience marketing an agency, publisher, media business, entertainment company, or public-facing brand • Strong understanding of the advertising, media, gaming, entertainment, and creator economy landscapes • Experience supporting lead generation, business development, or commercially-driven marketing functions • Demonstrated experience developing strategic marketing campaigns and market positioning initiatives • Strong experience producing industry-facing reports, whitepapers, insights pieces, or thought leadership content • Ability to interpret audience and campaign data and turn it into compelling commercial narratives • Existing relationships or experience working with industry media, PR contacts, trade publications, or event organisers • Strong writing, storytelling, and communication skills • Experience supporting award submissions, PR campaigns, or industry recognition initiatives • Strong commercial awareness and understanding of how marketing supports revenue growth • Ability to operate strategically while also driving execution and delivery • Strong organisational and project management skills • Confidence working with senior stakeholders and leadership teams • High attention to detail combined with strong creative and strategic thinking • Passion for gaming, entertainment, digital culture, or creator-led media is highly desirable.