Senior Manager, Marketing

🕒 vor 1 Monat

🐊 Florida, New York, +3 weitere Bundesländer – Remote

infoinfo

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Distalmotion

51 - 200 Mitarbeiter

🏥 Gesundheitswesen

💼 Beratung

🍽️ Lebensmittel & Getränke

💰 Venture Round im 2023-04

Healthcare • Consulting • Food & Beverage

Distalmotion ist ein in der Schweiz ansässiges Unternehmen, das sich der Förderung der robotergestützten Chirurgie durch sein innovatives Produkt Dexter verschrieben hat. Die Mission des Unternehmens ist es, die robotergestützte Chirurgie für Krankenhäuser und Chirurgen weltweit zugänglicher und einfacher zu machen und dadurch mehr Patienten den Zugang zu minimal-invasiver Pflege zu ermöglichen. Distalmotion hat die De Novo-Zulassung der US-amerikanischen Food and Drug Administration (FDA) erhalten, um den Dexter Surgical Robot für die Reparatur von Leistenbrüchen bei Erwachsenen zu vermarkten. Das Dexter System ist so konzipiert, dass es einfach, kompakt und plattformübergreifend ist, was seine Integration in klinische Arbeitsabläufe und seine breite Akzeptanz in verschiedenen Gesundheitseinrichtungen erleichtert. Gegründet im Jahr 2012, setzt sich Distalmotion dafür ein, einen neuen Pflegestandard im Bereich der robotergestützten Chirurgie zu etablieren.

Beschreibung

• Develop multi-stakeholder, multi-channel awareness and nurturing plans to generate, qualify, and convert leads to sales. • Execute new product and clinical indication launches, including measuring key launch success metrics. • Create and execute regional conference strategy to achieve expected return on investment. • Create and execute regional marketing strategies to drive interest, adoption, and utilization of DEXTER in key territories. • Support DEXTER customer activation events, including planning, coordination, promotion, and driving DEXTER demos. • Anticipate Commercial Team selling needs to accelerate customer activation. • Create and localize promotional collateral and sales training materials. • Develop and execute US digital marketing content. • Deliver field sales training on value proposition, features and benefits messaging, promotional assets, and competitive intelligence. • Communicate marketing initiatives and tools with the US Sales team. • Ensure regional marketing initiatives align with US sales objectives, corporate brand standards and messaging, and the AdvaMed Code of Ethics. • Create a two-way feedback loop between field sales/customers and corporate teams. • Work cross-functionally with Education, Medical Affairs, and Clinical Affairs teams to identify US customer needs and recommend training, professional education, and evidence. • Set, measure, and achieve US Marketing KPIs. • Manage all US Marketing initiatives on time and within budget.

🎯 Anforderungen

• Bachelor’s degree required, preferably in marketing, business, or life sciences. • Minimum 5-7 years of experience in medical device, MedTech, or pharmaceutical Marketing. At least 3 of those years must be in industry. • Ability to simplify complex inputs into a compelling promotional story that influences buying habits. • Proven track record to collaborate with corporate teams and to develop strong sales partnerships to drive product/procedure adoption. • Ability to establish and maintain active and collaborative relationships with sales personnel. • Experience managing partnerships with external agencies to develop and produce on-brand content. • Able to prioritize and pivot focus to meet evolving sales and customer needs while executing on marketing objectives. • Product launch and / or market growth experience. • Superior verbal/written communication, teamwork, and interpersonal skills. • Familiarity with salesforce.com and marketing automation tools. • Knowledge of healthcare regulations, compliance, and medical device promotional standards (e.g., AdvaMed Code). • Ability to travel 40% of the time.

🏖️ Vorteile

• Opportunity to work in a fast-growing company active in one of the most promising fields of healthcare. • A dynamic atmosphere with a team-focus and internationally-minded corporate environment. • Comprehensive medical, dental and vision benefits. • Participation in a 401(k) plan. • Attractive talent development programs and initiatives empowering employees to enhance their skills and fostering professional development growth.

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