CRO Manager

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vor 14 Tagen

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DOONAILS - We're hiring!

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Beauty • eCommerce • Retail

DOONAILS ist ein Beauty-Start-up mit Fokus auf innovative Nagelpflegeprodukte. Das Sortiment umfasst verschiedene Lösungen für die Nagelverschönerung – darunter Dipping Powder, Soft Gel Press-Ons und Gel Strips – und bedient unterschiedliche Vorlieben und Bedürfnisse. Das Unternehmen setzt auf eine kosteneffiziente, benutzerfreundliche Maniküre, fördert Kreativität und individuellen Stil und liefert hochwertige Ergebnisse, die bis zu drei Wochen halten. DOONAILS ist sowohl online als auch im stationären Handel präsent und stärkt die Kundenbindung mit einem attraktiven Treueprogramm.

11 - 50 Mitarbeiter

Gegründet 2019

💄 Schönheit

🛍️ eCommerce

🛒 Einzelhandel

Beschreibung

• Analysis of user behavior, conversion funnels and customer journeys using tools like GA4, Hotjar, Klaviyo or Shopify Analytics • Derivation of insights and hypotheses to improve conversion rates and CLV • Building and maintaining a testing roadmap to prioritize and plan A/B and multivariate tests • Development of test concepts including hypothesis, goal, KPI and test design • Collaboration with design (UI/UX) and development for implementation of tests in the store • Quality assurance before and during live tests to ensure valid data and user experiences • Analysis of results, derivation of recommendations for action & documentation of learnings • Rollout of successful test variants in the live store • Building an internal “CRO Knowledge Base” with learnings & best practices • Sharing insights with other teams (App, Amazon, CRM) to optimize the customer experience across channels • Development & optimization of landing pages along the customer journey • Responsibility for copywriting & messaging in the funnel – tailored to target groups & purchase phases • Close collaboration with CRM, performance marketing, and product design for a holistic experience

🎯 Anforderungen

• 3+ years experience in conversion optimization, growth marketing or e-commerce • Very good understanding of A/B testing, UX optimization & data-driven work • Experience with tools like GA4, Hotjar, Clarity, Klaviyo, Shopify, Google Optimize, VWO or Convert • Basic technical understanding (Shopify, tagging, data structures) • Structured, analytical working style with a focus on impact & ROI • Ability to collaborate cross-functionally with design, development & marketing • Very good German and English skills (international team environment) • Nice-to-haves: Experience in beauty, lifestyle or DTC e-commerce • Basic knowledge in Figma, copywriting or data visualization (e.g. Looker Studio) • Experience with experimentation frameworks & statistical significance

🏖️ Vorteile

• 💸 Fair payment – adjusted to your qualifications & experience • 🤝 A real ownership role profile with a lot of creative freedom • 🇪🇺 100% remote in Germany • 📈 Growth potential – take responsibility & directly contribute your ideas • 📚 €1,300 training budget per year for your personal development • 🧘 Nilo Health – mental health is important to us, your access is included • 💼 Co-working space or home office equipment – we cover the costs • 🇨🇾 Workation in Cyprus – our office is open to you at any time • 🤩 Team events across Europe – because a strong team is everything