Brand Manager, Snacks

🕒 vor 24 Tagen

🌽 Illinois – Remote

infoinfo

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

💃 Markenmanager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Eagle Family Foods, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 24 Tagen

Noch offen auf der Website von Eagle Family Foods. Geprüft vor 2 Stunden.

Logo of Eagle Family Foods

Eagle Family Foods

201 - 500 Mitarbeiter

Gegründet 2016

💼 Beratung

📣 Marketing

📦 Logistik

Consulting • Marketing • Logistics

Eagle Family Foods ist ein Lebensmittelunternehmen, das sich der Verbesserung der Qualität von Lebensmitteln durch innovative Ideen und herausragendes Brand Management verschrieben hat. Mit einer reichen Geschichte und Tradition verbindet das Unternehmen die Leidenschaft eines Start-ups mit umfassender Markenerfahrung. Dabei stehen die Zufriedenheit der Kund:innen und das Engagement der Mitarbeitenden im Mittelpunkt. Eagle Foods bietet eine vielfältige Produktpalette, darunter bekannte Marken wie Eagle Brand Sweetened Condensed Milk und Hamburger Helper. Ziel ist es, Verbraucher:innen zu begeistern und im Einzelhandel erfolgreich zu sein.

Beschreibung

• Lead day-to-day management of a key snack brand portfolio • Drive marketing strategies supporting business growth through brand development, innovation, consumer engagement, and performance optimization • Serve as point of contact for snack brands across marketing, innovation, pricing, distribution, and cost-saving initiatives • Develop and execute annual marketing plans, KPIs, and budget allocation; evaluate ROI and recommend future plans • Lead innovation pipeline development and product execution through Stage Gate • Manage weekly team meetings, follow-ups, and problem-solving initiatives to support successful, on-time launches • Partner with cross-functional teams to drive go-to-market strategy, brand growth initiatives, and product launches • Develop selling stories and marketing materials to help customer teams sell effectively • Coordinate retail business-related marketing efforts, product/specification/packaging changes, customer inquiries, and product presentations • Support monthly demand forecasting by providing marketing activity and expected-lift information • Manage website updates and data analytics • Provide competitive reviews and business performance updates • Track and report on competitive brand positioning, pricing, marketing, social/digital tactics, and performance • Conduct product reviews, including product panels, sample procurement, documentation, and review protocols • Analyze Popcorn business shifts and drivers to manage brand deliverables and future initiatives • Recommend changes to price-pack architecture, SKU lineup, and distribution focus • Perform other duties as assigned

🎯 Anforderungen

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred) • 4+ years of classic CPG Brand Management experience; Food or Beverage experience preferred • Understanding of business fundamentals and ability to convert insights into sustainable strategies and action plans for growth • Strong financial and strategic acumen, analytical abilities, and communication skills • Capable of independent decision making and influencing others • Project management skills and ability to prioritize and multitask against several complex projects at a time • Familiarity with syndicated data systems (Nielsen, Consumer Household Panel, etc.) • Experience managing and leveraging primary consumer research and manipulating multiple data sources to generate business insights and actions • Computer proficiency in Excel, PowerPoint and Word • Ability to perform the listed physical and working-condition requirements, including prolonged computer work, occasional lifting up to 20 pounds, and working in the described office environment

🏖️ Vorteile

• Eagle Foods will provide reasonable accommodations to allow an employee to perform the essential functions of the job.

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