Senior Manager, Growth Marketing

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EdSights

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2018

📚 Bildung

☁️ SaaS

🤖 Künstliche Intelligenz

🔥 Finanzierung im letzten Jahr

💰 €80.000.000 Private Equity Round - EdSights im 2025-09

Education • SaaS • Artificial Intelligence

<EdSights> EdSights ist eine Plattform für studentischen Erfolg, die die Stimme der Studierenden verstärkt, um Engagement, Bindung und Beständigkeit an Hochschulen zu verbessern. Das Unternehmen bietet ein KI-gestütztes SMS-Engagement-System, einen KI-Chatbot für 24/7-Studentensupport und Echtzeitanalysen inklusive eines Student Voice Score (SVS)-Benchmarks, um Interventionsmöglichkeiten und institutionelle Einblicke hervorzuheben. EdSights arbeitet mit Universitäten zusammen, um konversationelle Daten, automatisierte Interventionen und Integrationen bereitzustellen, die die Arbeitsbelastung der Berater reduzieren und gleichzeitig die Zufriedenheit und Bindung der Studierenden erhöhen.

Beschreibung

• Build and scale a multi-channel demand engine • Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline • Analyze campaign performance data to double down on what's working and quickly deprioritize what's not • Turn marketing activity into Sales-ready pipeline • Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately • Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion • Own the marketing infrastructure that powers growth • Oversee and optimize website performance, including conversion rates and qualified inbound traffic • Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution • Drive the overall channel strategy • Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities • Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing • Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership

🎯 Anforderungen

• 4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company • Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything • Proven track record of building and scaling campaigns that directly source pipeline and revenue • Deep experience collaborating with Sales to fuel growth as a coordinated GTM team • Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly • Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing) • You actively use AI tools to move faster and produce better work • Ability to work independently and thrive in a fast-paced, remote environment

🏖️ Vorteile

• Remote-friendly work • Unlimited PTO • Paid parental leave • Competitive compensation • New Apple hardware • 401k matching • Strong health and wellness benefits