Director, CRO, Analytics

🕒 vor 28 Tagen

⏰ Vollzeit

🔴 Experte

📊 Conversion-Rate-Optimierer

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von eHouse Studio, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 28 Tagen

Noch offen auf der Website von eHouse Studio. Geprüft vor 2 Stunden.

Logo of eHouse Studio

eHouse Studio

51 - 200 Mitarbeiter

📣 Marketing

💼 Beratung

📦 Logistik

Marketing • Consulting • Logistics

eHouse Studio ist eine Full-Service-Agentur für Shopify Plus, die sich auf Wachstum konzentriert. Sie bieten eine Reihe von Dienstleistungen an, darunter Strategie, kreative Entwicklung, Integrationen und Marketing, um E-Commerce-Erfahrungen für Marken zu optimieren. Ihr Team aus Branchenveteranen ist bestrebt, das Kundenengagement zu verbessern und durch innovative Lösungen, die den komplexen Herausforderungen der digitalen Handelslandschaft gerecht werden, Konversionen zu fördern.

Beschreibung

• Lead strategic CRO engagements for DTC ecommerce brands, including discovery, ongoing retainers, and ad hoc consulting initiatives • Serve as clients’ data-driven strategy partner across site experience, merchandising, acquisition, retention, analytics, UX, and digital product roadmaps • Develop and execute data-driven strategies aligned with short- and long-term business objectives • Identify conversion optimization opportunities across the customer funnel using quantitative funnel and behavioral analysis • Develop data-backed hypotheses and testing roadmaps with UX, Design, and Development • Design, execute, and analyze A/B and multivariate tests using appropriate statistical methods • Monitor test and site performance, flag data anomalies, and iterate on quantitative findings • Lead AI-enabled experimentation and real-time personalization initiatives • Embed AI across insight generation, test design, execution, and performance analysis • Build, QA, and deliver monthly client performance reports covering traffic, conversion, revenue, channel mix, and test results • Own analytics implementation and data integrity across GA4, Google Tag Manager, Shopify Customer Events and pixels, consent mode, bot/spam filtering, and reconciliation against Shopify orders • Build automated performance dashboards in Looker • Conduct funnel, cohort, segmentation, statistical, ROI, revenue growth, and CLV analyses • Combine quantitative analysis with user testing, surveys, interviews, persona development, journey mapping, and competitive/heuristic audits • Synthesize multi-source data into clear narratives and recommendations • Serve as final QA for analytics and CRO deliverables, oversee CRO contractors and vendors, and maintain the CRO task board in Asana • Collaborate with UX, Design, and Technical Delivery teams across site builds, migrations, redesigns, feature launches, and ongoing optimization • Contribute to internal CRO, UX, and ecommerce strategy best practices, frameworks, and thought leadership

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Analytics, UX, or a related field required; Master’s degree a plus or equivalent professional experience • Proven experience leading CRO initiatives as a data-first practice, mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution • Advanced proficiency in eCommerce analytics and translating raw data into prioritized, revenue-ranked actions • Hands-on experience with statistical modeling for web experiments, including hypothesis testing, sample size and significance calculations, and segmentation • Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar • Advanced, hands-on proficiency with Google Analytics (GA4), including custom reporting, funnel and segmentation analysis • Experience building a prioritized, resourced testing roadmap grounded in quantitative impact estimates • Shopify platform experience • Experience partnering with UX, Design, and Development teams • Experience conducting UX analysis, usability testing, and heuristic evaluations • Excellent communication and presentation skills • Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment • Prior agency experience supporting multiple brands and workstreams preferred • Experience with Klaviyo or other email/retention platforms preferred • Cross-channel media literacy across paid social/search preferred • Working proficiency with BigQuery and SQL for independent, ad hoc data analysis preferred

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