Product Marketing Manager

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🕒 vor 3 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Elemica

Elemica

201 - 500 Mitarbeiter

Gegründet 2000

☁️ SaaS

📦 Logistik

🤝 B2B

💰 Seed im 2019-08

SaaS • Logistics • B2B

Elemica ist ein Netzwerk-fähiges SaaS-Unternehmen, das digitale Lieferketten-Orchestrierung und -Ausführung für Hersteller, deren Handelspartner und Logistikdienstleister bietet. Die iFlow-Plattform und modularen Lösungen vereinen Auftragsmanagement, Rechnungsautomatisierung, Logistik & Transport (Transportausführung, Terminal & Lager, Multi-Carrier-Versand/ProcessWeaver), Qualitätssicherung und Berichterstattung/Analyse, um End-to-End-Transparenz, KI-bereite Daten und Entscheidungsintelligenz zu liefern. Elemica betreibt ein großes, industriebestimmtes Netzwerk (über 1,2 Millionen tägliche Transaktionen, über 20. 000 Partner, $1T jährlicher Handel) und zielt auf Prozesshersteller und Wertschöpfungsketten mit B2B-Lieferketten-Digitalisierungs- und Integrationsdiensten ab.

Beschreibung

• Develop and execute go-to-market strategy, positioning, messaging, packaging, and promotion for SaaS products • Cultivate understanding of customer needs, market trends, and competitive landscape to drive ICP refinement and quarterly growth plans • Partner with sales and marketing leaders to drive pipeline, win rates, and revenue growth • Collaborate with product, sales, and marketing teams to maintain alignment • Lead product launches across cross-functional teams, ensuring successful release and adoption • Develop and execute sales enablement to accelerate deal velocity and increase win-rate conversions • Conduct customer and market research to inform GTM priorities, packaging strategies, and marketing campaigns • Conduct competitor analysis for positioning and sales enablement • Collaborate with content and marketing teams on case studies, product videos, whitepapers, and blog posts • Track and analyze product marketing KPIs to optimize strategies and align with business goals • Ensure security, availability, processing integrity, confidentiality, and privacy of company and customer systems and data

🎯 Anforderungen

• 5+ years of experience in product marketing in an enterprise B2B SaaS company focused on Supply Chain Management / Execution or Planning, ideally with experience in Demand-based Planning • Proven track record of successfully launching and managing a multi-product product portfolio and driving pipeline growth • Experience with competitive analysis, customer research, and market positioning • Strong understanding of enterprise buyer needs, supply chain technology market dynamics, and the SAP ecosystem • Excellent written and verbal communication skills with the ability to translate complex technical concepts into simple, compelling messaging • Strong project management skills with the ability to meet simultaneous and multiple deadlines • Demonstrable experience articulating persona-based differentiated value propositions across the buying committee's journey • BS/BA in marketing, Business, or a related field (MBA is a plus) • Must be able to work remotely in the US; candidates in Eastern and Central Time are preferred • Security-first approach and responsibility for securing work devices, work areas, communications, and company/customer data

🏖️ Vorteile

• Flexible work locations • Inclusive parental leave policy that supports all parents and careers • Health & Voluntary Insurance Options • Paid Time Off & Holidays • Retirement savings and bonus programs • Quarterly employee engagement events • Wellness & Mental Health Initiatives • Generous Employee Referral Program • Fun work environment

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