Field Marketing Manager – Nordics

🕒 vor 3 Monaten

🇸🇪 Schweden – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

🗣️🇸🇪 Schwedisch erforderlich

Jetzt Bewerben
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Logo of Eye Security

Eye Security

51 - 200 Mitarbeiter

📦 Logistik

🏭 Fertigung

🏥 Gesundheitswesen

💰 Series A im 2022-11

Logistics • Manufacturing • Healthcare

Eye Security ist ein umfassendes Cybersecurity-Unternehmen, das sich auf Managed Detection and Response (MDR) spezialisiert, um Unternehmen rund um die Uhr vor Cyberbedrohungen zu schützen. Mit einem Fokus auf Business Continuity – etwa durch Incident Response, Security Awareness und Cyber Insurance – betreut Eye Security verschiedene Branchen, darunter Logistik, Fertigung, Gesundheitswesen und Professional Services. Die Services sind darauf ausgelegt, Cyberrisiken zu senken und die operative Resilienz zu stärken – Eye Security ist damit ein vertrauenswürdiger Partner für Organisationen, die robuste Cybersecurity-Lösungen suchen.

Beschreibung

• Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics. Define messaging, positioning, and tactics specific to each market. • Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile. • Own the event lifecycle: Identify and select high-value industry events and conferences. Manage all aspects from concept through execution, lead capture, follow-up, and ROI measurement. • Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market to resonate with local buyers and partners. • Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning to drive pipeline together. • Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive. Host webinars, roundtables, and local workshops that build brand awareness and qualify leads. • Manage agencies and vendors: Brief, oversee, and collaborate with external agencies (PR, content, demand generation) to execute campaigns effectively and on budget. • Own the budget and reporting: Manage the Nordics marketing budget, track spend against plan, measure pipeline contribution, and report on marketing performance and ROI to leadership. • Collaborate across functions: Work closely with Product Marketing, Sales, and the central Marketing team to ensure aligned messaging, coordinated campaign execution, and maximum market impact.

🎯 Anforderungen

• 5+ years of experience in B2B SaaS or IT marketing, with proven success in field marketing, partner marketing, or demand generation. • Commercial mindset: Think strategically about pipeline impact, conversion rates, and partner activation. Demonstrate experience translating marketing activities into measurable business results. • Go-to-market execution: Strong track record planning and launching campaigns, managing events end-to-end, and building partner programs from scratch. • Strategic thinking: Ability to develop market entry and expansion strategies, segment audiences, and allocate resources based on ICP and pipeline potential. • Self-starter mentality: Comfortable working independently in a new market with minimal existing structure, while staying aligned with central teams. You'll wear many hats and thrive in ambiguity. • Partnership mindset: Experience collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve shared goals. • Language skills: Fluent in English and Swedish required. • Hands-on project management: Excellent organizational skills, ability to manage multiple campaigns and timelines simultaneously, and comfort with operational execution alongside strategy. • Marketing technology: Familiarity with HubSpot and marketing automation tools is a plus. Comfortable adopting and leveraging AI tools to work more efficiently. • Cultural fit: You thrive in a people-focused culture, communicate clearly, and bring entrepreneurial energy to building something new.

🏖️ Vorteile

• Autonomy and impact: Build the Nordics marketing function from day one. Your work directly shapes market presence and revenue growth in a new region. • Career growth: Transition from market builder to regional leader as we expand. Opportunity to own a strategic part of Eye Security's European growth story. • Competitive compensation: Attractive salary and benefits package. • Collaboration: Work with a talented central Marketing team and sales organization committed to your success. • Company culture: Join a mission-driven company dedicated to protecting SMEs and building a human-centered security culture. • Flexibility: Work-life balance and flexible working arrangements.

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