Head of Retail Marketing (all genders)

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F11

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2014

🤝 B2B

☁️ SaaS

🛒 Einzelhandel

💰 €4.942.611 Debt Financing - Factor Eleven im 2022-03

B2B • SaaS • Retail

F11 ist eine digitale Werbeplattform und SaaS-Anbieter, der auf die Förderung von Ladenbesuchen für stationäre Einzelhändler und Marken spezialisiert ist. Das Unternehmen bietet Tools zur Planung und Durchführung lokaler digitaler Kampagnen, zum Erstellen von Rich-Media-Anzeigen mit dem AdCreator, zur Automatisierung der kreativen Verteilung und zur kontextuellen Zielgruppenansprache, um Ladenbesuche zu steigern. F11 bietet verwaltete Dienstleistungen und Echtzeit-Berichte zur Kampagnenleistung an, wobei der Schwerpunkt auf der Einhaltung von Datenschutzbestimmungen und der optimierten Ausrichtung auf Einzelhändler liegt.

Beschreibung

• Own and drive the commercial growth agenda across existing retail setups, identifying growth levers, upsell opportunities, and budget expansion potential. • Act as the main point of contact for retail, sell-out, and Commercial Framework topics, both internally and towards retail stakeholders. • Translate customer and commercial strategy into actionable retail measures, with a strong focus on migrating traditional offline/print activities into digital offerings. • Build strong retailer relationships through proactive account development, including regular customer visits and ongoing commercial dialogue. • Analyze KPIs, budgets, and performance trends to derive clear recommendations on optimization, rollout decisions, and commercial priorities. • Apply and clearly communicate Commercial Framework methodologies, including test logic, control group design, and uplift calculations, and confidently defend these approaches with commercial and controlling stakeholders. • Develop, implement, and apply controlling frameworks to steer performance transparently, measure effectiveness, and support sound commercial decision-making. • Lead retail- and performance-related discussions with clients and internal stakeholders, presenting analyses, recommendations, and business cases in a clear and convincing way. • Work closely with C-level stakeholders and other senior decision-makers, presenting recommendations and commercial cases in a compelling and audience-appropriate way. • Partner closely with Sales, Marketing, Category Management, and Media Experts to ensure retail logic guides strategic direction and execution of quality. • Support prioritization decisions across customers and initiatives based on commercial potential and strategic relevance. • Contribute to team development by mentoring colleagues and supporting AI-driven ways of working across the organization.

🎯 Anforderungen

• 4–7 years of experience in consulting, ideally combined with relevant operational exposure, or 8–12 years of experience in commercially focused retail or FMCG roles. • Strong experience in brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic. • Experienced in topics such as trade marketing, retail marketing and commercial strategies, ideally additional expertise in retail media • Proven ability to drive commercial outcomes, revenue impact, and budget growth. • Highly analytical, with the ability to apply and ideally implement controlling frameworks. • Strong analytical skills, including KPI tracking, budget logic, performance evaluation, and test-based decision-making. • Confident stakeholder management skills with the ability to build alignment with senior internal and external stakeholder • A highly personable and relationship-oriented profile, with the ability to build trust and strong bonds with our customers. • Strong commercial mindset combined with structured thinking and clear communication. • High ownership, accountability, and proactive problem-solving in a fast-paced environment. • Interest in improving and automating ways of working, including the practical use of AI. • Fluency in German and English.

🏖️ Vorteile

• Flexible work arrangements