Senior Manager, Growth Cohort, Sportsbook

🕒 vor 3 Monaten

🗽 New York – Remote

🗽 New York – Remote

💵 $150.000 - $175.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Growth-Marketing-Manager

Jetzt Bewerben

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Fanatics, Inc.

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2011

🎮 Gaming

🛒 Einzelhandel

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics baut eine führende globale digitale Sportplattform auf, die darauf abzielt, das Fan-Erlebnis für über 100 Millionen Sportbegeisterte weltweit zu verbessern. Das Unternehmen ist in mehreren Geschäftsbereichen tätig, darunter Fanatics Commerce, Fanatics Collectibles und Fanatics Betting & Gaming. Sie bieten den Fans die Möglichkeit, lizenzierte Fanartikel, Trikots, Lifestyle-Produkte und Kopfbedeckungen zu kaufen, physische und digitale Sammelkarten, Sportandenken und andere digitale Vermögenswerte zu sammeln sowie Sportwetten abzuschließen. Fanatics arbeitet mit über 900 Sportorganisationen weltweit zusammen, darunter große Ligen, Teams und Athleten, und betreibt mehr als 2. 000 Einzelhandelsstandorte. Das Unternehmen engagiert sich für unternehmerische Verantwortung mit einem Fokus auf Philanthropie, Vielfalt und Inklusion, Markenschutz und Nachhaltigkeit.

Beschreibung

• Execute Seasonal Cohort Strategy: Own the management of new player cohorts acquired during key tentpole events. Implement strategies to maximize Initial NGR and ensure players acquired for a specific event (e.g., the World Cup) are successfully cross-sold into the broader sports offering. • Optimize the Funnel: Map and refine the journey from registration to first deposit. Collaborate with CRM and Product to ensure a seamless "first-bet" experience that can handle the high-velocity traffic spikes typical of pre-match windows. • Event-Driven Promotional Strategy: Partner with the Promotions and Trading teams to design incentives (Odds Boosts, Insurance Bets) that balance high-volume acquisition with margin health. • Dynamic Intake Analysis: Analyze cohort performance by acquisition source and entry event. Identify which sports or leagues produce the highest LTV players and report insights on CAC vs. early-life ROI to Sportsbook leadership. • Cross-Functional Alignment: Serve as the primary bridge between Acquisition, Brand, and the Trading/Odds-making teams. Ensure promotional spend aligns with the sports schedule, volume targets, and commercial risk profiles. • Reporting: Lead reporting of new player volume, early-life value, and marketing spend. Actively partner with Finance and Analytics to identify performance gaps, working cross-functionally to optimize activity

🎯 Anforderungen

• 7plus years of experience in growth marketing, CRM, or lifecycle strategy—specifically within Sports Betting, iGaming, or high-velocity digital marketplaces. • Sports Market Fluency: A deep understanding of the sports calendar and betting-specific behaviors (e.g., parlay preference vs. straight bets, in-play vs. pre-match). • Proven Track Record: Experience driving retention in a seasonal industry, specifically managing "churn" after major sporting events conclude. • Analytical Mindset: Proficiency in cohort analysis; you should be able to explain how a cohort acquired during the NFL Playoffs differs in value from one acquired during the NBA mid-season. • Communication Skills: Ability to translate complex betting data into actionable narratives for leadership, especially regarding "hold" percentages and promotional reinvestment. • Operational Agility: Comfortable working in a fast-paced environment where strategies may need to pivot based on real-world match results or major injuries.

🏖️ Vorteile

• Salary range is listed in USD which incorporates all of our Geographical Compensation Zones and is subject to change.