Director, Small Market Growth

🕒 vor 1 Monat

🌵 Arizona, California, +20 weitere Bundesländer – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🌾 Nebraska – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote

⏰ Vollzeit

🔴 Experte

📈 Growth-Marketing-Manager

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Foley

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 1992

☁️ SaaS

👥 HR Tech

🚗 Transport

SaaS • HR Tech • Transport

Foley ist ein SaaS-Unternehmen, das eine All-in-One-Plattform für Einstellung, Überprüfung und DOT-Compliance für Transport- und Flottenbetreiber bietet. Seine Plattform vereinfacht das Einstellen und Onboarding, Hintergrundüberprüfungen, Drogen- & Alkoholtests, die Verwaltung des FMCSA Clearinghouse, die Überwachung der Fahrerlaubnis und die Überwachung des Audit-Risikos, um Unternehmen bei der Einhaltung von Vorschriften, der Risikominderung und der Verwaltung von Fahrer- und Sicherheitsdaten zu unterstützen. Foley bedient Fuhrunternehmen aller Größen und angrenzende Branchen wie Einzelhandel, Versorgungsunternehmen und Gesundheitswesen mit Tools zur Digitalisierung von Aufzeichnungen, Sicherheitsüberwachung und Vereinfachung von regulatorischen Anforderungen.

Beschreibung

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation • Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels • Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization • Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact • Build and scale a performance creative engine that produces and tests high volumes of content across channels • Develop systems to categorize, test, and optimize messaging, hooks, and creative formats • Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation • Expand into new channels and formats based on performance signals • Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation • Build automated systems for campaign execution, audience targeting, and performance optimization • Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts • Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains • Drive a product-led, self-serve growth motion that converts traffic into paying customers • Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue • Partner with Sales to ensure alignment between self-serve and assisted conversion paths • Identify and close gaps across the funnel to maximize conversion and revenue yield • Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI • Analyze campaign and channel performance to inform budget allocation and scaling decisions • Build a culture of experimentation, using data and rapid testing to continuously improve performance

🎯 Anforderungen

• Strong background in high-velocity SMB, B2C, or PLG growth environments • Deep performance marketing expertise across paid search, paid social, and SEO/GEO • Hands-on operator who actively manages campaigns, builds systems, and executes directly • Proven experience owning full-funnel growth, not just top-of-funnel demand generation • Experience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systems • Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics • Experience in product-led growth or self-serve SaaS models • Experience in FinTech, compliance, or regulated SaaS environments is a plus

🏖️ Vorteile

• medical, dental, and vision coverage • a 401(k) with company match • paid time off and holidays • wellness programs • an employee assistance program