Director, Strategy and Market Intelligence – Light Commercial Microenterprise

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🕒 vor 15 Tagen

🐎 Kentucky – Remote

🐎 Kentucky – Remote

⏰ Vollzeit

🔴 Experte

🧐 Strategie

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Lebenslauf hochladen

GE Appliances, Recreational Living

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11 - 50 Mitarbeiter

Gegründet 1907

🏭 Fertigung

👥 B2C

🛒 Einzelhandel

Manufacturing • B2C • Retail

GE Appliances, Recreational Living, ist ein führender Anbieter von Haushalts- und Lebensstilgeräten. Das Unternehmen bietet ein breites Sortiment an Produkten, darunter Kühlschränke, Herde, Geschirrspüler, Mikrowellen, Waschmaschinen, Trockner, Klimaanlagen und Kleingeräte wie Mixer, Kaffeemaschinen und mehr. GE Appliances legt Wert darauf, innovative und energieeffiziente Lösungen für moderne Haushalte zu liefern, die intelligente Technologie und ein anspruchsvolles Design bieten. Das Unternehmen engagiert sich dafür, das tägliche Leben mit Geräten zu verbessern, die Stil und Funktionalität vereinen.

Beschreibung

• Build and lead the Light Commercial microenterprise’s market intelligence capability • Analyze market size, vertical segmentation, replacement cycles, installed-base trends, and emerging technology shifts across commercial buildings • Track competitor portfolios, channel approaches, pricing strategies, spec behavior, and innovation roadmaps • Produce clear, executive-ready insights through dashboards, reports, and leadership briefings • Identify, size, and prioritize new commercial verticals including schools, offices, retail, restaurants, gyms, urgent care, and medical offices • Assess customer needs, economics, decision processes, and channel pathways unique to each vertical • Maintain zero distance to the customer through field visits, VOC, jobsite observations, interviews with specifying engineers, mechanical contractors, reps, distributors, and building owners • Translate customer insight into actionable recommendations for product strategy, pricing, promotional strategy, channel design, and market entry into new verticals • Own the market and competitive components of NPI business cases, especially as they relate to new verticals and applications • Communicate insights clearly and persuasively through executive-ready briefings, dashboards, and narratives that translate analytical findings into practical business guidance

🎯 Anforderungen

• Bachelor’s degree in Business, Marketing, Economics, Finance, Data Analytics, or related field with strong directly relevant experience; or equivalent experience • 10+ years of relevant experience in market intelligence, strategy, product marketing, commercial analytics, product management, or related business analysis roles • Experience developing insights from market sizing, segmentation, forecasting, competitive intelligence, and customer research • Experience influencing cross-functional decisions across areas such as Product, Sales, Marketing, and Finance • Experience supporting growth strategy, investment decisions, or new product/business case development • Preferred: Experience in commercial HVAC, water heating, building products, building systems, or adjacent industrial/commercial markets • Preferred: Experience researching or supporting go-to-market decisions across channels, specifiers, contractors, distributors, and building owners/operators • Preferred: MBA or other advanced degree in a relevant business, technical, or analytical field • Preferred: Experience using market research, forecasting, dashboarding, or business intelligence tools.

🏖️ Vorteile

• Up to 25% ongoing travel • Flexible work arrangements