Senior User Acquisition Manager

🕒 vor 7 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

📈 Growth-Marketing-Manager

👻 Geisterscore 12%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Gear Games

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 2006

🎮 Gaming

🤝 B2B

Gaming • B2B

Gear Games ist ein global tätiges Game-Development-Studio mit mehr als 20 Jahren Erfahrung und Fokus auf die Entwicklung von Mobile Games. Das Unternehmen entwickelt eigene Inhouse-Titel, die von Millionen Menschen gespielt werden, und bietet Partner-Publishern und -Studios Services in den Bereichen Development, Live-Ops und Übernahme bestehender Projekte. Gear Games ist mit mehreren internationalen Standorten vertreten, darunter Vietnam und Mailand, beschäftigt nach eigenen Angaben rund 400 Mitarbeitende und verzeichnet weltweit 100 Millionen Downloads. Zu den Partnern zählen namhafte Publisher wie Scopely, Rovio, Riot Games und Warner Bros. Games. Das Unternehmen sucht Mitarbeitende in den Bereichen Production, Art, Design und Live Operations und setzt auf Kooperationsmodelle, die individuell auf die Anforderungen seiner Partner zugeschnitten sind.

Beschreibung

• Develop and recommend user acquisition strategies, campaign plans, and marketing budgets for leadership review and approval • Own execution and ongoing optimization of approved acquisition plans • Manage campaign performance against ROAS, LTV, CAC, predictive LTV forecasting, and payback targets • Plan, launch, manage, and optimize performance marketing campaigns across Meta, Google, AppLovin, Unity, TikTok, Apple Search Ads, programmatic DSPs, and incentivized platforms • Manage relationships with external ad networks and technology vendors • Own measurement and attribution frameworks, including MMP configuration, campaign tracking, conversion events, and revenue signals • Partner with Product and Analytics to maintain accurate performance measurement • Develop and execute continuous creative testing with the Creative Lead • Analyze creative performance across acquisition, conversion, retention, and monetization metrics • Evaluate player quality, retention, engagement, and lifetime value using cohort analysis and predictive modeling • Maintain advertising account approvals and ensure compliance with platform policies and applicable regulations • Evaluate and test new acquisition channels, including influencers, affiliates, CTV, and web-to-app • Provide regular reporting on acquisition performance, marketing efficiency, player quality, and growth forecasts • Partner with General Management, Product, and Finance on investment opportunities and budget adjustments • Own app store presence on iOS and Google Play • Run app listing experiments, manage custom product pages and store listings, and optimize keywords and metadata • Measure store-change impact on conversion rate, CPI, organic uplift, blended CPI, and payback forecasts • Execute additional operational duties as assigned

🎯 Anforderungen

• US-based candidate • 5+ years of hands-on mobile user acquisition experience • Hands-on experience with 7 digit monthly budgets • Experience in F2P gaming, preferably with sophisticated monetization systems, high-value player segments, and long payback periods • Proven success managing and scaling user acquisition campaigns for established live-service games • Experience with predictive LTV modeling, ROAS optimization, payback analysis, and cohort-based performance evaluation • Hands-on ownership of ASO for a live mobile game, including store listing experiments, Apple custom product pages, Google custom store listings, and keyword optimization • Hands-on experience managing campaigns at scale across Meta and Google App Campaigns, plus at least one additional major advertising platform such as AppLovin, Unity, Snapchat, or TikTok • Strong working knowledge of mobile measurement platforms such as AppsFlyer, Adjust, or Singular • Knowledge of attribution methodologies and SKAN / AdAttributionKit • Experience navigating advertising policies, platform certifications, age-gating, and geographic targeting requirements • Strong analytical skills with proficiency in BI and product analytics tools such as Looker Studio, Amplitude, or Tableau • Ability to collaborate with Product, Analytics, Creative, and Finance teams • Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously • Nice-to-have: experience across multiple markets and advertising channels • Nice-to-have: experience with web-to-app acquisition funnels and direct-to-consumer web stores • Nice-to-have: familiarity with incrementality testing, marketing mix modeling, and advanced attribution methodologies • Nice-to-have: experience developing creator, influencer, or affiliate acquisition programs

🏖️ Vorteile

• International working environment • Opportunity to work remotely • Work with a global game development studio • Collaboration with international teams and industry partners

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