Staff Account Based Marketing Manager

🕒 vor 19 Tagen

🌐 Vereinigte Staaten, Kanada – Remote

🇺🇸 Vereinigte Staaten – Remote 🇨🇦 Kanada – Remote

💵 $139.200 - $235.200 / Jahr

⏰ Vollzeit

🔴 Experte

💰 Account Manager

Jetzt Bewerben

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Lebenslauf hochladen

GitLab

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2014

💼 Beratung

📣 Marketing

🤖 Künstliche Intelligenz

💰 Secondary Market im 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab ist eine vollständige DevOps-Plattform, bereitgestellt als eine einzige Anwendung, die die Art und Weise, wie Development-, Security- und Ops-Teams zusammenarbeiten und Software entwickeln, grundlegend verändert. Von der Idee bis zur Produktion hilft GitLab Teams, die Durchlaufzeit von Wochen auf Minuten zu verkürzen, Entwicklungskosten und Time-to-Market zu senken und gleichzeitig die Developer-Produktivität zu steigern.

Beschreibung

• Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging. • Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance. • Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving. • Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization. • Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging. • Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes. • Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.

🎯 Anforderungen

• Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment. • Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions. • Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination. • Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites. • Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks. • Strong quantitative skills and a deep understanding of pipeline management and attribution metrics. • A proactive builder's mindset with the initiative to design and own strategic programs from the ground up.

🏖️ Vorteile

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave