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Senior Paid Social Media Manager

Stelle nicht auf LinkedIn

🕒 vor 5 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

💕 Social-Media-Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Go Fish, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 5 Monaten

Noch offen auf der Website von Go Fish. Geprüft vor 11 Stunden.

Logo of Go Fish

Go Fish

1 - 10 Mitarbeiter

📣 Marketing

📦 Logistik

🛍️ eCommerce

Marketing • Logistics • eCommerce

Go Fish ist eine Full-Service-Digitalmarketing-Agentur, die Strategie, Kreativität, Medien und Technologie kombiniert, um messbares Wachstum für Marken zu erzielen. Die Firma ist spezialisiert auf SEO, KI-gesteuerte Optimierung (Generative Engine Optimization), bezahlte Medien, Social Commerce (einschließlich TikTok Shop), digitales PR-Management, Online-Reputationsmanagement, Conversion-Optimierung und Website-Design/Entwicklung. Go Fish bedient E-Commerce- und technologieorientierte Kunden und legt den Fokus auf KI-unterstützte Tools und Analysen, um die Durchführung von Kampagnen zu optimieren und die Sichtbarkeit in der Suche, in sozialen Medien und auf neuen KI-Plattformen zu verbessern.

Beschreibung

• Lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients • Oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn • Help clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making • Monitor performance daily and proactively optimize campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue • Analyze platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions • Partner closely with creative teams to inform and iterate on social-first, performance-driven creative concepts • Owning performance outcomes across assigned accounts, leading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic lead

🎯 Anforderungen

• 4-6 years of hands-on paid social experience, preferably within an agency environment • Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands • Strong platform expertise within major paid social platforms • Proven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accounts • Strong “hands-on keyboard” mindset with the ability to both strategize and execute at a high level • Strong understanding of full-funnel paid social strategy including prospecting, retargeting, conversion-focused campaigns, and lifecycle-aligned activations • Ability to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvement • Experience developing testing strategies and optimization roadmaps rooted in measurable performance outcomes • Comfort balancing tactical execution with strategic account thinking • Curiosity around evolving paid social trends, platform updates, AI-driven workflows, and social commerce opportunities • Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations • Experience using third-party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performance • Familiarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approaches • Ability to communicate performance insights clearly to both internal teams and clients • High attention to detail with strong QA habits and data accuracy standards • Experience supporting campaigns tied to social commerce initiatives (TikTok Shop, catalog sales, affiliate + paid integration, etc.) • Understanding of how paid media supports broader conversion ecosystems and platform-native shopping experiences • Comfort working within fast-evolving platform environments, including beta features and emerging ad products • Familiarity with feed-based advertising, dynamic product campaigns, and platform-native commerce formats • Strong client-facing communication and presentation skills • Ability to explain performance trends, testing insights, and optimization strategies in a digestible and actionable way • Strong organizational skills and ability to manage multiple deadlines and priorities simultaneously • Experience mentoring or supporting junior team members within collaborative team environments • Proactive, accountable, and solutions-oriented mindset with strong strategic thinking capabilities

🏖️ Vorteile

• Health insurance • Paid time off • Professional development opportunities

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