VP of Analytics, Insights, and Data Products

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🕒 vor 1 Monat

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Vollzeit

🔴 Experte

✅ Produktmanager

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GOODYEAR & GOODYEAR, INC.

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 1989

🍽️ Lebensmittel & Getränke

🏠 Immobilien

🌾 Landwirtschaft

Food & Beverage • Real Estate • Agriculture

GOODYEAR & GOODYEAR, INC. ist ein Immobilienverkaufs- und Landbewirtschaftungsunternehmen in Südwestgeorgien mit nahezu 50-jähriger Geschichte. Gegründet in den späten 1950er Jahren und nun im Besitz von Henry M. Goodyear, III, bietet die Firma professionelle Dienstleistungen an, darunter Immobilienverkäufe, Pacht- und Plantagenmanagement, Management von Acker- und Pekannussplantagen sowie Lohn- und Buchhaltungsdienste für Landbesitzer. Ihr Fokus liegt auf der Maximierung der wirtschaftlichen Produktivität von Land bei gleichzeitiger Erhaltung des Eigentümervergnügens und der Zufriedenheit.

Beschreibung

• Lead the design and implementation of robust data infrastructure to support analytics and business intelligence • Manage database engineering efforts to optimize data storage and retrieval • Ensure effective data warehousing solutions that support efficient data management and reporting • Drive the creation of high-value assets that support strategic decision-making • Develop and manage customer data platforms to capture and analyze customer behavior and preferences • Oversee consumer segmentation efforts to identify and target key audience segments • Lead efforts to identify consumer trends and behaviors to inform product development and marketing strategies • Develop and refine target audience profiles to enhance marketing effectiveness • Leverage propensity modelling to predict customer behavior in the purchase funnel and optimize marketing efforts • Conduct and oversee first-party custom research to gather unique consumer insights • Translate data into actionable customer insights to drive business growth and customer satisfaction • Oversee website analytics to optimize online user experience and engagement • Develop and implement marketing mix models to evaluate and optimize marketing investments • Utilize predictive analytics to forecast marketing outcomes and inform strategy • Lead advanced marketing attribution efforts to accurately measure the impact of marketing activities • Analyze commercial performance data to identify opportunities for growth and improvement • Define brand equity and strength • Oversee network analytics to optimize distribution and operational efficiency • Lead product analytics efforts to inform product development and lifecycle management • Utilize financial analytics to support budgeting, forecasting, and financial planning.

🎯 Anforderungen

• Bachelor’s degree in Business Administration, Applied Economics, Data Engineering, Data Science, Mathematics, or related field; Advanced Degree Preferred • Minimum of 10 years of experience in data, analytics, and insights, with experience leading large, multi-functional teams • Proven track record of developing and implementing successful data and analytics strategies in a global organization • Experience in the manufacturing or automotive industry is a plus • Expertise in advanced analytics, data science, machine learning, and AI • Proficiency with analytics tools and platforms (e.g., Python, R, SQL, Tableau, Power BI) • Demonstrated ability using Monte Carlo simulations, Real Options, Simulations leveraging a Digital Twin, Causal inference, Bayesian Decision Analysis • Strong understanding of data management, data governance, and data architecture • Exceptional leadership and team management capabilities • Ability to influence and collaborate with senior executives and cross-functional teams • Strong problem-solving skills and a strategic mindset • Excellent verbal and written communication skills • Ability to present complex analytical concepts to non-technical stakeholders.

🏖️ Vorteile

• Health insurance • Retirement plans • Paid time off