Senior Marketing Automation Consultant

🕒 vor 14 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $62.300 - $80.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Granicus

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 1999

🏛️ Regierung

☁️ SaaS

📋 Compliance

Government • SaaS • Compliance

Granicus ist ein technologieorientiertes Unternehmen mit Schwerpunkt auf den öffentlichen Sektor, das eine Government Experience Cloud und eine Reihe digitaler Dienstleistungen für lokale, staatliche, föderale, Bildungs- und Sonderbehörden anbietet. Zu seinen Produkten gehören Plattformen für Engagement und Kommunikation, Service- und Betriebslösungen (für Genehmigungen, Lizenzen, Aufzeichnungen, 311/Serviceanfragen), Sitzungs- und Agenda-Management, Websites/CMS, Compliance-Tools sowie ein KI-gestützter Government Experience Agent, um einen 24/7-Self-Service bereitzustellen. Granicus unterstützt Organisationen im öffentlichen Sektor dabei, den Service zu modernisieren, die Bürgerbeteiligung zu steigern, Arbeitsabläufe zu automatisieren und die Betriebseffizienz zu verbessern.

Beschreibung

• Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform • Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view • Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation • Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases • Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders • Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies • Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation • Mentor junior team members and contribute to the development of internal best practices and training materials • Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy • Contribute to thought leadership through internal documentation, webinars, and client-facing content

🎯 Anforderungen

• 3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) • Proven success in a client-facing role with strategic influence and leadership responsibilities • Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems • Advanced analytical skills with experience in campaign performance analysis and optimization • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels • Experience mentoring or leading junior team members • Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools • Ability to manage multiple projects independently while contributing to team goals • Detail-oriented with a strong sense of accountability and ownership • Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment • Strong travel and tourism industry knowledge

🏖️ Vorteile

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.